Manager, Content Creation | Emirati Talent

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Majid Al Futtaim is seeking a Manager, Content Creation to produce social-first content that elevates our corporate brand, leadership narratives, and employer branding across digital channels.

You will transform strategic priorities into platform-native formats, work with diverse teams, and leverage AI tools while upholding brand integrity and reputational excellence.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or related discipline.
• 4–6 years of experience in social media content creation or related fields.
• Strong ability to create platform-native content across major channels.
• Experience with AI-assisted content ideation, editing, localization, and optimization.

Responsibilities

• Develop and publish social-first content across LinkedIn, Instagram, TikTok, Snapchat, and YouTube Shorts.
• Translate announcements and campaigns into posts, reels, stories, carousels, and short videos.
• Drive executive visibility, employer branding, and stakeholder engagement through storytelling.
• Monitor trends and analytics to optimize content strategy, tone, and timing.
• Collaborate with designers, videographers, and agencies for a high-quality content pipeline.
• Leverage AI-powered tools for ideation, copywriting, editing, localization, testing, and optimization with brand guardrails.
• Analyze performance and listening insights to identify opportunities and improve impact.
• Maintain content calendars, publishing schedules, approvals, and governance for consistency.

Skills

Social content creation

Storytelling

Brand voice

AI content tools

Project management

Education

Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or related discipline

Tools

Video editing software

AI tooling

Job description

Manager, Content Creation will create engaging, social-first content that elevates Majid Al Futtaim’s corporate brand, executive visibility, employer brand, and stakeholder engagement across digital channels. The role transforms business priorities, leadership narratives, campaigns, and cultural moments into compelling, audience-focused content, leveraging storytelling, creativity, and social trends while maintaining brand integrity and reputational excellence.

ROLE PROFILE

• Develop and publish engaging, social-first content across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant channels aligned with Corporate Communications priorities.
• Translate corporate announcements, leadership messages, campaigns, events, and culture stories into compelling platform-native content formats such as posts, reels, stories, carousels, and short-form videos.
• Drive executive visibility, employer branding, corporate reputation, and stakeholder engagement through creative storytelling and audience-focused content.
• Monitor social trends, audience behaviors, platform updates, and engagement insights to optimize content strategy, tone, timing, and creative execution.
• Collaborate with designers, videographers, communications teams, executives, and external agencies to deliver an integrated and high-quality content pipeline.
• Leverage AI-powered content tools for ideation, copywriting, editing, localization, testing, and optimization while ensuring brand integrity and human oversight.
• Analyze content performance, social listening insights, and engagement metrics to identify opportunities, drive continuous improvement, and maximize impact.
• Maintain content calendars, publishing schedules, approval workflows, version control, and channel governance to ensure consistent and effective digital communications.

REQUIREMENTS

• Bachelor’s degree in Marketing, Digital Media, Communications, Journalism, or a related discipline.
• 4–6 years of experience in social media content creation, digital storytelling, content marketing, corporate communications, or related fields.
• Strong expertise in platform-native content creation across LinkedIn, Instagram, TikTok, Snapchat, YouTube Shorts, and other relevant social channels.
• Proven ability to create compelling short-form content, including posts, captions, reels, stories, carousels, and videos tailored to different audiences and platforms.
• Strong understanding of social media trends, community engagement, content analytics, social listening, brand tone of voice, and digital publishing workflows.
• Experience using AI-assisted content tools for content ideation, editing, localization, and optimization, with the ability to maintain accuracy, brand governance, and reputational sensitivity.