Social Media Manager

Circles.Life; United Arab Emirates; On-site; AED 167,400 - 279,000; Full time

Job summary

Circles.Life in Dubai is looking for a Social Media Manager to enhance brand presence across social channels in the UAE. The ideal candidate will create compelling content, manage community engagement, and develop social-first campaigns that align with brand strategy.

This role requires a commercially minded individual who can balance brand objectives with audience engagement. Familiarity with platforms like Instagram, TikTok, and LinkedIn will be essential. The position offers a permanent, full-time role.

Qualifications

• Proven experience in developing and managing social media strategies.
• Strong content creation skills across various platforms.
• Experience in community management and audience engagement.

Responsibilities

• Develop and own the social media strategy across platforms.
• Plan and manage a monthly content calendar.
• Engage with the community across all social channels.
• Develop social-first campaign concepts and track performance.
• Manage relationships with influencers and content creators.

Skills

Social Media Strategy

Content Creation

Community Management

Campaign Development

Influencer Marketing

Job description

Job Title

Social Media Manager

Location

Dubai, UAE

Nature of Role

Permanent, Full-time

About the Role

We are looking for a creative, commercially minded, and platform‑savvy Social Media Manager to own and grow our brand presence across social channels in the UAE. This role sits at the intersection of content, community, and brand activation and is responsible for building an engaged audience, driving social growth, and translating brand strategy into content that converts.

Responsibilities

• Strategy & Channel Ownership: Develop and own the social media strategy across all key platforms: Instagram, TikTok, LinkedIn, X (Twitter), YouTube Shorts, and Snapchat. Define channel‑specific content approaches, adapting brand tone of voice and posting cadences that reflect audience behaviour in the UAE market. Translate campaign briefs, product launches, and brand priorities into social‑first content plans with clear goals and KPIs.
• Content Creation & Calendar Management: Plan and manage a monthly content calendar balancing always‑on brand content, campaign activations, reactive moments, and platform‑native formats (Reels, Shorts, Stories, carousels). Brief and collaborate with creative production and agency partners to deliver high‑quality content and produce lo‑fi content independently when needed. Maintain brand consistency across all social touchpoints while adapting tone and format to each platform.
• Community Management & Engagement: Own day‑to‑day community management across all channels, responding to comments, DMs, and mentions in a timely, on‑brand voice. Monitor brand sentiment and flag emerging issues or opportunities to relevant stakeholders. Identify and nurture relationships with brand advocates, creators, and relevant community voices. Proactively tap into relevant online and offline communities, expat groups, interest‑based communities, and regional subcultures to organically grow brand presence and foster genuine connection beyond the brand’s own channels.
• Social Campaigns & Activations: Develop social‑first campaign concepts that can ladder into the broader paid media strategy. Brief the performance marketing function on audience insights, content hypotheses, and creative recommendations. Identify activation opportunities, brand moments, cultural hooks, and platform events that social media can own or amplify and translate these into structured campaign proposals. Track and report on organic social performance, providing clear insight on what’s working, what’s not, and where to double down.
• Influencer & Creator Marketing: Identify, vet, and manage relationships with relevant UAE‑based influencers and content creators. Brief, coordinate, and review influencer deliverables to ensure alignment with brand standards and campaign objectives. Track influencer campaign performance against agreed KPIs (reach, engagement, link performance, conversions).
• Innovation & Trend Intelligence: Stay ahead of platform algorithm updates, emerging formats, and cultural moments relevant to the UAE and GCC market.