SEO Technical Manager

Binance; Dubai; On-site; AED 293,000 - 441,000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Technical SEO expert in Dubai. The role focuses on driving SEO optimizations and AI strategies to boost organic visibility and user acquisition. Responsibilities include overseeing SEO strategies, advising on site architecture, and analyzing data from GA4 and Search Console. Ideal candidates will have extensive experience in international SEO, familiarity with web performance metrics, and a strong background in CMS migrations. Join to help us enhance our digital presence.

Qualifications

• 7+ years of expertise in international SEO, especially in multi-region targeting.
• Hands-on experience with structured data and scalable architecture.
• Proven track record with A/B testing and large-scale CMS migrations.

Responsibilities

• Oversee technical SEO strategy across digital properties.
• Advise on site speed and architecture based on data-driven insights.
• Lead CMS migrations while ensuring SEO continuity.

Skills

International SEO expertise

Core Web Vitals knowledge

Fluency in JS frameworks

Proficiency with GA4 and GSC APIs

Experience in cryptocurrency

Tools

Screaming Frog

Ahrefs

Python

BigQuery

Log analyzers

Job description

Overview

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We seek a subject matter expert in Technical SEO to drive cutting-edge optimizations across our product ecosystem, with a strong emphasis on AI-powered SEO (AIO) strategies. This independent contributor role partners closely with Product, Tech, Business teams to drive technical SEO initiatives that exceed business objectives as a key pillar in organic visibility, user acquisition and revenue.

Responsibilities

• Oversee technical SEO strategy across digital properties, implementing AI-optimized crawling, indexation, and generative search best practices.
• Advise on architecture, crawlability, indexation, speed, and Core Web Vitals with data-driven site health improvements.
• Embed SEO/AIO into dev, product, and engineering decisions from code deploys to launches.
• Analyze GA4, Search Console, and log data to forecast growth, spot trends, and prioritize Core Web Vitals fixes.
• Lead CMS migrations/upgrades with AI audits to ensure SEO continuity and minimal disruption.
• Refine Tech SEO frameworks: geo-targeting, hreflang, multilingual AI content, and cross-market tracking.
• Perform log analysis and Python/SQL queries for crawl insights.
• Track SEO/AIO trends (LLMs, voice, multimodal, E-E-A-T) and mentor on implementations.

Requirements

• 7+ years of expertise in international SEO, including multiple region and language targeting.
• Expertise in Core Web Vitals, Schema/LLM-optimized structured data, scalable architecture.
• Hands-on fluency in JS frameworks, SSR, and debugging SEO issues.
• Hands-on expertise in GA4, GSC APIs, Screaming Frog, Ahrefs AI, log analyzers, and Python/BigQuery for SEO insights.
• Proven experience in CMS migrations and large-scale website transitions.
• Experience with A/B and multivariate experiments; Experience in the cryptocurrency industry is a strong plus.