SEO Specialist

Property Finder; Dubai; On-site; AED 183,000 - 258,000; Full time

Job summary

A leading property portal in the MENA region is seeking an Off-Page SEO Specialist. This role focuses on developing and executing link-building strategies, managing outreach campaigns, and enhancing online visibility. The ideal candidate has over 3 years of experience in off-page SEO, a solid understanding of backlink quality, and excellent communication skills. Working within a dynamic team, you'll contribute to innovative initiatives and help shape the future of real estate in the region. Join us to make an impact!

Qualifications

• 3+ years of experience in off-page SEO or link building.
• Strong understanding of backlink quality and authority metrics.
• Proven ability to run outreach campaigns using industry tools.

Responsibilities

• Develop and execute link-building strategies to improve domain authority.
• Manage outreach campaigns for coverage from media and community platforms.
• Track and report on backlink growth and competitive analysis.

Skills

Off-page SEO

Link building

Analytical mindset

Communication skills

Organizational skills

Tools

Ahrefs

Semrush

Majestic

Job description

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.

Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.

Position Title: Off-Page SEO Specialist

Reports To: Head of Growth - SEO

Position Summary

At Property Finder, building innovative and user-centric digital experiences is essential to delivering value and driving growth. We are seeking a detail‑oriented, analytical, and proactive Off‑Page SEO Specialist to strengthen our organic authority, grow high‑quality backlinks, and enhance the site’s visibility and reputation across search engines.

The Off‑Page SEO Specialist will lead link acquisition strategies, manage outreach programs, collaborate on digital PR initiatives, and engage with authoritative platforms—including Wikipedia, Reddit, and high‑trust publisher networks—to expand the site’s online footprint. This role complements our Technical and Content SEO teams by focusing on external signals—premium backlinks, authoritative mentions, community‑driven references, and brand visibility.

Key Responsibilities

Off-Page Strategy & Execution

• Develop, execute, and scale white‑hat link‑building strategies that drive domain authority and organic visibility.
• Identify backlink opportunities through competitor gap analysis, authority benchmarks, and digital landscape research.
• Build and maintain authoritative links from trusted sources, including publishers, industry platforms, Wikipedia, and high‑signal community sites like Reddit.
• Manage backlink audits and evaluate link quality using tools such as Ahrefs, Semrush, and Majestic.
• Monitor and identify harmful links while coordinating disavow processes when needed.

Digital PR, Outreach & Community Engagement

• Manage outreach campaigns to earn coverage from journalists, bloggers, publishers, and niche communities.
• Collaborate with PR and content teams to create linkable assets: data reports, insights, infographics, and evergreen resources.
• Engage proactively on high‑authority community platforms (e.g., Reddit), contributing value, gathering insights, and creating pathways for organic mentions.
• Support the creation and maintenance of Wikipedia citations or references—always following platform guidelines and ethical contribution standards.

Authority Monitoring & Competitive Analysis

• Track and report on backlink growth, domain authority metrics, link diversity, and competitive link landscapes.
• Analyze anchor text patterns, link velocity, risk factors, and overall link profile health.
• Identify opportunities for brand mentions, unlinked references, and content deserving of citation on platforms like Wikipedia and industry directories.

Cross-Functional Collaboration

• Partner with Content SEO to develop linkable assets aligned with user intent and industry demand.
• Work with PR, Brand, and Communications teams on campaigns that can generate authoritative coverage and links.
• Collaborate with Product and Data teams when building data-based stories suitable for high‑authority sites and community sharing.

Continuous Improvement & Innovation

• Stay current with link‑building best practices, algorithm updates, and off‑page trends.
• Explore new outreach tools, AI‑powered automation, and innovative community‑building tactics.
• Ensure all link‑building activities follow Google guidelines and comply with ethical, white‑hat standards.

The Person

Required Skills & Experience

• 3+ years of hands‑on off‑page SEO or link building.
• Strong understanding of backlink quality, authority metrics, and link evaluation frameworks.
• Experience engaging with authoritative community platforms such as Reddit and contributing ethically to Wikipedia.
• Proven ability to run outreach campaigns using tools like Ahrefs, Semrush, or Majestic.
• Excellent communication skills and the ability to craft compelling outreach messages.
• Strong analytical mindset with experience interpreting backlink and authority data.
• Highly organized and proactive, able to manage multiple outreach campaigns simultaneously.
• Collaborative attitude with cross‑functional teams (Content, PR, Brand, Product).

Preferred Qualifications

• Background in high‑traffic consumer platforms, marketplaces, or classifieds.
• Understanding of content strategy, storytelling, and linkable asset frameworks.
• Exposure to AI‑assisted prospecting, outreach automation, or audience research.

Our Promise to Talent

At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.

Guiding Principles

1. Think Future First
2. Data Beats Opinions, Speed Beats Perfection
3. Optimise for Impact
4. No Ostriches Allowed
5. Our People, Our Power
6. The Biggest Risk is Taking no Risk at All