Senior Specialist, Performance Marketing - Fashion Retail

Majid Al Futtaim; Dubai; On-site; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is looking for a Senior Specialist – Performance Marketing in Dubai to drive paid search, app acquisition, and affiliate campaigns for lifestyle and fashion brands. You will translate briefs into multi‑channel plans, manage budgets, and optimise campaigns to boost qualified traffic and revenue.

You will collaborate with agencies and internal teams, report on performance, and advocate data‑driven improvements that align with brand objectives and market growth.

Qualifications

• Bachelor's degree in Marketing Management, Digital Marketing, Business Administration, Communications, or an equivalent discipline.
• Minimum four years of experience in marketing, digital acquisition, performance marketing, or a related role.
• Demonstrated experience managing performance‑based search engine marketing campaigns.
• Practical knowledge of paid app installation and mobile acquisition campaigns.
• Experience working with affiliate marketing networks, publishers, or commercial partners.
• Fashion retail, lifestyle, luxury, apparel, footwear, or accessories experience is required.
• Strong understanding of customer acquisition, conversion optimisation, campaign attribution, and marketing performance measurement.
• Ability to analyse campaign and consumer data and convert findings into practical optimisation actions.
• Experience coordinating media agencies, creative suppliers, and cross‑functional stakeholders.
• Sound knowledge of marketing budgets, spending controls, invoicing, and campaign financial tracking.

Responsibilities

• Coordinate and execute marketing initiatives according to the annual marketing calendar for assigned lifestyle and fashion brands.
• Convert marketing briefs into clear campaign plans, channel requirements, timelines, deliverables, and performance targets.
• Develop paid search strategies in collaboration with appointed media agencies.
• Manage search engine marketing campaigns across relevant platforms, including campaign structure, keywords, bidding, audience targeting, and creative testing.
• Plan and optimise paid app acquisition campaigns designed to increase quality installations, engagement, and conversion.
• Improve brand visibility and product discoverability across app stores through coordinated paid and organic activity.
• Manage affiliate marketing initiatives and identify networks, partners, and placements that can deliver incremental traffic and sales.
• Monitor daily and weekly campaign performance across paid search, app marketing, and affiliate channels.
• Analyse impressions, clicks, conversion rates, acquisition costs, return on advertising spend, revenue, and customer quality.
• Recommend budget shifts, bidding changes, targeting adjustments, landing page improvements, and creative refinements.
• Identify new performance marketing opportunities across Google, app stores, affiliate networks, and emerging acquisition channels.
• Prepare regular campaign reports with clear analysis, commercial interpretation, risks, and recommended actions.
• Present performance findings to the Marketing Manager and relevant brand stakeholders.
• Maintain accurate records of marketing expenditure by brand, campaign, channel, supplier, and period.

Skills

Performance marketing

Paid search

App install campaigns

Affiliate marketing

Campaign optimisation

Google Ads

Budgets & bidding

Data analysis

Cross‑functional collaboration

Brand alignment

Education

Bachelor's degree in Marketing or related field

Job description

Majid Al Futtaim is looking for a Senior Specialist – Performance Marketing in Dubai to drive paid search, app acquisition, and affiliate campaigns for lifestyle and fashion brands. You will translate briefs into multi‑channel plans, manage budgets, and optimise campaigns to boost qualified traffic and revenue.

You will collaborate with agencies and internal teams, report on performance, and advocate data‑driven improvements that align with brand objectives and market growth.