Performance Marketing Manager - Growth & Analytics

Al-Futtaim; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Al-Futtaim is seeking a commercially minded Performance Marketing Manager for Dubai to lead data-driven campaigns across paid search, social, video, and programmatic channels. You will drive lead generation, optimize conversion paths, and boost ROAS using GA4, GTM, and AI-enabled tooling.

You will collaborate with Brand, CRM, Finance, and Agencies to translate data into actionable insights, build dashboards, and continuously improve marketing performance.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related discipline.
• Minimum 5 years of performance marketing experience.
• Proven experience across paid media, lead generation, campaign optimisation, and agency management.
• Experience within automotive, retail, or e-commerce would be advantageous.
• Strong hands-on knowledge of digital advertising and analytics platforms.

Responsibilities

• Develop performance marketing strategies and campaign plans aligned with commercial objectives.
• Plan, execute, and optimise paid search, social, video, programmatic, and other digital campaigns.
• Manage targeting, bidding, media mix, budget pacing, and platform performance.
• Drive qualified lead generation and improve lead-to-sale conversion across the customer journey.
• Optimise landing pages, forms, and digital journeys to improve conversion rates.
• Track campaign performance using GA4, GTM, platform pixels, UTM parameters, and CRM systems.
• Build dashboards and reports that translate campaign data into clear business insights and actions.
• Use approved AI-enabled marketing tools for audience insights, forecasting, optimisation, testing, and campaign recommendations.
• Manage media budgets and agency performance to maximise ROAS and return on marketing investment.
• Continuously test, learn, and identify opportunities to improve digital marketing performance.

Skills

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

Looker Studio

Power BI

Lead generation

Conversion-rate optimisation

CRM tracking

Marketing automation

AI-enabled marketing tools

Data analysis

Stakeholder management

Education

Bachelor’s degree in Marketing or related field

Tools

GA4

Google Tag Manager

Looker Studio

Power BI

Job description

Al-Futtaim is seeking a commercially minded Performance Marketing Manager for Dubai to lead data-driven campaigns across paid search, social, video, and programmatic channels. You will drive lead generation, optimize conversion paths, and boost ROAS using GA4, GTM, and AI-enabled tooling.

You will collaborate with Brand, CRM, Finance, and Agencies to translate data into actionable insights, build dashboards, and continuously improve marketing performance.