CRM Marketing Specialist — Omnichannel Personalization

Majid Al Futtaim; Dubai; On-site; AED 200,880 - 312,480; Full time

Job summary

Majid Al Futtaim is seeking a Senior Specialist – CRM Marketing in Dubai to lead customer lifecycle campaigns across email, push, in-app messaging, and other channels. You will design journeys, segment audiences, and coordinate cross-brand calendars to optimise engagement, retention, and revenue.

The role requires Emirati CRM experience, strong data-driven decision making, and familiarity with Braze or similar platforms in a fast-paced retail environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.

Responsibilities

• Plan, configure, execute, and optimise CRM campaigns using Braze.
• Build customer journeys across email, push notifications, in-app messages, and other channels.
• Translate objectives into structured CRM campaign plans and coordinate calendars across brands.

Skills

CRM management

Braze

Lifecycle marketing

Email marketing

Push notifications

In-app messaging

Customer segmentation

Personalisation

A/B testing

Omnichannel marketing

Education

Bachelor’s degree in Marketing/BA/Communications/Digital Marketing

Tools

Braze

Job description

Majid Al Futtaim is seeking a Senior Specialist – CRM Marketing in Dubai to lead customer lifecycle campaigns across email, push, in-app messaging, and other channels. You will design journeys, segment audiences, and coordinate cross-brand calendars to optimise engagement, retention, and revenue.

The role requires Emirati CRM experience, strong data-driven decision making, and familiarity with Braze or similar platforms in a fast-paced retail environment.