Performance Marketing Manager - Marks and Spencer - Al-Futtaim Group - Dubai, UAE

AlFuttaim; Dubai; On-site; AED 312,480 - 424,080; Full time

Job summary

AlFuttaim in Dubai is seeking a Performance Marketing Manager to define and scale performance marketing strategies for Marks and Spencer across MENA and Asia. The role is crucial for driving qualified traffic, digital sales, and enhancing customer experience.

Ideal candidates have strong experience in retail performance marketing, proven ability to manage paid media programs, and a deep understanding of digital marketing strategies. This position aims to balance short-term goals with long-term brand growth.

Qualifications

• Strong experience in performance marketing within retail or eCommerce environments.
• Proven ability to scale paid media programmes across multiple markets or regions.
• Deep understanding of digital acquisition funnels, attribution models, and analytics.

Responsibilities

• Define and execute regional performance marketing strategies across MENA and Asia.
• Drive traffic acquisition, online sales growth, and conversion rate optimisation.
• Own paid media channels including search, social, display, affiliates, and emerging platforms.

Skills

Performance marketing experience

Digital acquisition funnels

Attribution models

Cross-functional teamwork

Commercial mindset

Job description

Position Overview

The Performance Marketing Manager is responsible for defining, launching, and scaling region‑specific performance marketing strategies that drive qualified traffic, accelerate digital sales, and enhance customer experience across Marks and Spencer in the Middle East and Asia. Based in Dubai, this role owns performance marketing outcomes across multiple markets with varying levels of maturity, balancing growth, efficiency, and scale while supporting brand visibility and long‑term customer value. The position plays a critical role in shaping digital commerce performance and data‑led marketing decisions.

Job Details

• Country: UAE
• City: Dubai
• Industry: Retail
• Function: Digital Marketing and Performance Marketing
• Salary: AED 28000-38000 per month (market estimated)
• Gender: Any
• Candidate Nationality: Any
• Job Type: Full‑time

Key Responsibilities

• Define and execute regional performance marketing strategies across MENA and Asia
• Drive traffic acquisition, online sales growth, and conversion rate optimisation
• Own paid media channels including search, social, display, affiliates, and emerging platforms
• Balance short‑term performance targets with long‑term customer value and brand impact
• Optimize marketing spend through continuous testing, attribution analysis, and ROI tracking
• Collaborate closely with eCommerce, CRM, analytics, and brand teams to align objectives
• Manage agency partners and internal stakeholders to ensure consistent execution
• Monitor market performance, identify growth opportunities, and adapt strategies by region
• Leverage data insights to improve customer journeys and digital experience

Ideal Profile

• Strong experience in performance marketing within retail or eCommerce environments
• Proven ability to scale paid media programmes across multiple markets or regions
• Deep understanding of digital acquisition funnels, attribution models, and analytics
• Commercial mindset with a strong focus on growth, efficiency, and measurable outcomes
• Experience working with agencies, platforms, and cross‑functional digital teams
• Comfortable operating in fast‑paced, multi‑market environments

Why Join Us

• Lead regional performance marketing strategy for a globally recognised retail brand
• Influence digital growth across high‑potential Middle East and Asia markets
• Work at the intersection of data, technology, and customer experience
• Build a long‑term digital leadership career within a diversified regional group

About the Company

Al‑Futtaim Group is one of the Middle East's most established and diversified private business groups, headquartered in Dubai. Operating across automotive, retail, financial services, real estate and healthcare, the group employs more than 35,000 people across over 20 countries. Through its retail division, Al‑Futtaim partners with leading global brands such as Marks and Spencer, delivering innovative, customer‑centric retail experiences across the region.