Senior Social Media Executive

TEAM LEWIS; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A global marketing agency is seeking a Social Media Content Strategist in Dubai to develop and execute content strategies across platforms. The ideal candidate will have 2-3 years of experience in social/content strategy, bilingual in Arabic and English, and a strong understanding of the GCC/MENA market. Responsibilities include client communications, content oversight, and performance analysis. This role offers a collaborative environment focused on creativity and cultural relevance.

Qualifications

• 2-3 years of experience in social/content strategy (agency or brand).
• Tech/consumer electronics experience is a plus.
• Culturally tuned for GCC/MENA.

Responsibilities

• Build the social/content strategy and monthly calendar.
• Run day-to-day client communications and workflow.
• Write/oversee captions and post copy.
• Mentor a team member for community management.
• Lead quarterly competitive analysis with recommendations.

Skills

Strong Arabic & English writing

Content planning

Stakeholder management

Analytics/listening tools

Job description

About us

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact Global Digital Excellence.

At the heart of the business is TEAM LEWIS January 2021 there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash addition nominated causes can also benefit from a donation in kind of expertise time and the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

THE SOCIAL MEDIA CONTENT STRATEGIST translates brand and business objectives into an insight-led channel-specific content system defining pillars tone of voice and a measurable editorial calendar and orchestrates creative community and media to deliver it at pace. They use audience competitive and performance data to plan brief and continually optimize content so it's consistent culturally relevant and tied to outcomes (reach engagement consideration and conversion).

Key responsibilities and tasks

Social and Content

• Build the social/content strategy and monthly calendar across Meta X YouTube/Shorts TikTok etc.
• Run day-to-day client comms and workflow; brief and QA creative/production.
• Write/oversee captions post copy and light platform adaptations.
• Mentor a team member to handle community management (~3-4 hrs/day scaling during launches/issues) and use our scheduling tools.
• Mentor the same team member to produce monthly performance reports with clear analysis.
• Lead quarterly competitive analysis (social listening page audits) with recommendations.

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the teams ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• 2-3 years of experience in social/content strategy (agency or brand); tech/consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC/MENA.
• Proven content planning briefing and stakeholder management.
• Comfortable with analytics/listening tools (e.g. Sprinklr Brandwatch Talkwalker native)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.