Marketing Coordinator - Mall Campaigns

AlFuttaim; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

Al-Futtaim is seeking a Marketing Coordinator - Mall Campaigns in Dubai to drive and execute mall-level campaigns, retailer partnerships, promotions, and events. You will support design of the marketing calendar, coordinate agencies and suppliers, and help deliver a consistent customer experience across digital and physical touchpoints.

The role requires 2-5 years of marketing experience in retail or mall settings, with strong communication skills in English and the ability to manage budgets and

Qualifications

• A university degree in Marketing, Retail, Business, or a closely related discipline is expected.
• 2-5 years of relevant marketing experience in retail or mall environments.
• Exposure to campaigns, social media, events, and digital content is advantageous.

Responsibilities

• Contribute to the annual mall marketing plan and translate priorities into coordinated campaigns, promotions, events, and retailer activities.
• Execute marketing initiatives within timelines, objectives, brand guidelines, and budgets.
• Engage retailers in mall-wide campaigns and secure participation in promotions and events.
• Prepare post-campaign evaluations using standard reporting formats and capture learnings.
• Coordinate supplier or agency involvement for signage, branding, and promotional materials.

Skills

Retail marketing

Shopping mall marketing

Integrated campaign coordination

Event and promotion management

Retailer relationship management

Digital marketing

Social media monitoring

Website content management

Public relations coordination

Campaign performance reporting

Job description

Marketing Coordinator - Mall Campaigns

Role: Marketing Coordinator - Mall Campaigns
Location: Dubai, United Arab Emirates
Industry: Retail
Function: Marketing
Experience: 2-5 years
Job Type: Full-time

Job Snapshot

Marketing Coordinator - Mall Campaigns in Dubai, United Arab Emirates is a Retail hiring opportunity with Al-Futtaim for a marketing professional experienced in shopping mall campaigns, retailer engagement, events, digital content, supplier coordination, and promotional operations. Based at Arabian Center Mall, the role supports the delivery of marketing initiatives designed to increase customer engagement, strengthen retailer participation, enhance the in-mall experience, and contribute to commercial performance.

Job Details

Country: United Arab Emirates
City: Dubai
Industry: Retail
Function: Marketing
Salary: 8000-12000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Role Context

The Marketing Coordinator supports the day-to-day execution of Arabian Center Mall 's marketing calendar while connecting retailers, agencies, suppliers, digital channels, and internal stakeholders. The position combines campaign coordination with hands-on event delivery, budget administration, competitor monitoring, retailer communications, and digital marketing support. Success in the role contributes directly to stronger mall visitation, better promotional visibility, effective campaign spending, and a consistent customer experience across physical and online touchpoints.

Key Responsibilities

• Contribute to the annual mall marketing plan and translate approved priorities into coordinated campaigns, promotions, events, and retailer activities.
• Execute key marketing initiatives according to agreed timelines, commercial objectives, brand requirements, and allocated budgets.
• Engage retailers in mall-wide campaigns and secure their participation in promotional programs, seasonal activities, and customer initiatives.
• Prepare post-campaign evaluations using agreed reporting formats, documenting results, lessons learned, retailer feedback, and recommendations for future activities.
• Compile monthly competitor intelligence covering campaigns, events, promotions, digital activity, and relevant developments within Dubai 's retail market.
• Obtain supplier quotations and coordinate the production, installation, maintenance, and dismantling of promotional signage and branding.
• Work with agencies and external vendors on in-mall branding, campaign materials, brochures, event requirements, and customer-facing assets.
• Coordinate retailer promotions and special offers to maintain accurate and timely mall-wide marketing communication.
• Track marketing expenditure and help ensure campaigns and events remain within approved financial parameters.
• Identify practical opportunities to reduce production and procurement costs without compromising campaign quality or customer experience.
• Negotiate supplier service fees, schedules, deliverables, and production deadlines.
• Support purchase orders, invoice processing, accrual tracking, and other marketing-related financial administration.
• Coordinate event logistics, supplier requirements, implementation schedules, promotional materials, and operational dependencies.
• Provide event support when required, including activities scheduled during weekends and public holidays.
• Maintain event feedback records and use customer and retailer responses to support future planning.
• Keep retailers and relevant internal functions informed about upcoming campaigns, events, promotions, and operational requirements.
• Maintain accurate retailer contact databases and ensure key marketing contacts remain current.
• Arrange retailer briefing sessions to explain marketing activities, gather input, address concerns, and align expectations.
• Assist with retailer-specific marketing and PR initiatives that complement the mall 's wider promotional strategy.
• Coordinate with assigned agencies on publicity opportunities that strengthen retailer and mall visibility.
• Supply the Social Media team with current campaign, event, promotional, and retailer content.
• Conduct campaign briefing sessions for internal stakeholders before major activations.
• Maintain relevant website information and perform regular content audits for accuracy and timeliness.
• Review competitor social media activity and assess the effectiveness of the mall 's digital content.
• Collect weekly retailer content and coordinate its use across appropriate digital channels.
• Prepare recurring digital and marketing activity reports for management review.

Ideal Profile

A university degree in Marketing, Retail, Business, or a closely related discipline is expected, supported by 2-5 years of relevant marketing experience. Exposure to shopping malls, retail destinations, consumer-facing brands, or comparable environments would be particularly useful. The successful candidate should understand retail marketing, campaign execution, social media, digital content, public relations, consumer behavior, and event coordination. Strong planning ability is important because the position requires simultaneous management of suppliers, retailers, campaign deadlines, budgets, digital updates, and event logistics. Excellent English communication skills are required, together with sound judgment, creativity, attention to detail, and the ability to resolve operational issues under time pressure. Flexibility to support events during weekends or public holidays when required is also important.

Skills Set

• Retail marketing
• Shopping mall marketing
• Integrated campaign coordination
• Event and promotion management
• Retailer relationship management
• Digital marketing
• Social media monitoring
• Website content management
• Public relations coordination
• Campaign performance reporting
• Competitor analysis
• Consumer behavior analysis
• Supplier and agency coordination
• Signage and branding production
• Marketing budget tracking
• Purchase order administration
• Invoice and accrual coordination
• Vendor fee negotiation
• Event logistics planning
• Promotional content coordination
• Marketing database management
• Campaign post-analysis

Why Join Us

Dubai 's competitive Retail market creates sustained demand for professionals who can connect physical shopping experiences with digital engagement, events, retailer promotions, and measurable commercial outcomes. This Al-Futtaim opportunity provides broad exposure to mall marketing operations rather than limiting the coordinator to a single channel. The role offers practical experience across campaign planning, retailer partnerships, agency management, events, digital activity, financial coordination, and performance analysis, creating a strong foundation for progression into more senior retail marketing positions.

About the Company

Al-Futtaim is a diversified regional business group with operations spanning automotive, retail, real estate, financial services, and healthcare. In Dubai, its consumer-facing businesses and destination assets provide marketing professionals with exposure to established brands, large-scale customer environments, and commercially focused retail operations.