Senior Manager, Equipment Marketing & Market Development.

Johnson & Johnson MedTech; Dubai; On-site; AED 367,000 - 478,000; Full time

Job summary

A leading medical technology provider is seeking a Senior Manager for Equipment Marketing & Market Development in Dubai. This role involves shaping the EMEA strategy, managing product launches, and building partnerships to expand market presence. The ideal candidate will have a bachelor's degree and at least 10 years of relevant experience, including 6 years in marketing. Competitive compensation and benefits are offered, along with a supportive work environment focused on well-being.

Benefits

Competitive compensation and benefits

Digital GP services

Private healthcare

Discounted Gym memberships

Qualifications

• Minimum of 10 years relevant business experience.
• Consistent track record in marketing or commercial experience.
• 6 years progressive marketing experience.

Responsibilities

• Drive EMEA Equipment strategy partnering with several teams.
• Conduct market research to find growth opportunities.
• Commercialize new products for portfolio growth.
• Develop launch strategies integrating various functions.
• Manage the marketing of equipment portfolios.

Skills

Brand Marketing

Data Analysis

Strategic Thinking

Customer Centricity

Financial Analysis

Education

Bachelor’s degree

Job description

Overview

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

We are currently seeking a Senior Manager, Equipment Marketing & Market Development for EMEA. As the EMEA Equipment leader, you will shape equipment market development and expansion across EMEA, identifying opportunities partnering to implement go-to-market strategies, commercialize new products, influence Global Strategy, and orchestrate launches with integrated considerations for surgeon engagement, market access, supply chain and pricing, all while driving portfolio profitability.

Responsibilities

• Facilitate and drive EMEA Equipment strategy partnering with Clinical Services, Tech Service & Commercial.
• Conduct research (in partnership with Global Business Intelligence) and in‑market interviews to establish potential growth opportunities, especially in CEEMA.
• Identify new opportunities, build partnerships, and execute go‑to‑market strategies to grow the company's presence and revenue in target markets.
• Build key account strategy together with local market and Commercial Excellence teams.
• Evaluate new business opportunities, partnering with Business Development to assess and strategize deployment opportunities across the region.
• Facilitate messaging and positioning to mitigate downsides with new competitive innovation.
• Develop and align positioning & integrated communication plan for implementation across the region.
• Commercialize new products to drive portfolio growth.
• Influence the Global Strategy & Pipeline team to ensure that EMEA market needs are considered.
• Develop launch strategies that integrate market access, supply chain, pricing, professional education, clinical services, technical services, commercial training, and communication as well as KOL feedback and advocacy.
• Create a cohesive regional launch plan and drive LEX process across key launch countries – aligning steps with, and in close collaboration with, SC NPI processes.
• Adapt LEX processes to meet needs of future equipment launches, while also influencing change globally and implementing change locally.
• Collaborate proactively with regional and country partners to deliver launch plans.
• Successfully apply digital strategies and other innovative approaches.
• Partner on insight development with the Insights & Analytics team for key launch products; conduct advanced analysis at each stage of the launch excellence process and generate summary reports on key performance indicators once products launch.
• Manage the marketing of our equipment portfolio, including phaco, laser cataract, refractive surgical equipment, and dry eye portfolio.
• Develop and execute the regional portfolio strategy based on market and customer insights.
• Drive portfolio rationalization and prioritization.
• Establish pricing strategies to maximize portfolio profitability and market share, including regular pricing reviews with data supported from the CommEx team.
• Partner with, proactively influence, and enable Country Marketing & Sales organizations for effective deployment to execute the marketing plan.
• Build relationships with key opinion leaders.
• Implement new tools from S&IMC team to streamline in‑market marketing work.
• Creative agency management.
• Manage the portfolio financial performance to achieve business plan goals.
• Analyse and improve top line and profitability performance.
• Set budget and assess marketing spend effectiveness.
• Collaborate and engage with JJSV EMEA Marketing team and cross‑functional partners (Supply Chain, Market Access, Commercial Training, Professional Education, Professional Services, Global Strategic Marketing).
• Build relationships to enable country marketing and influence over plans.
• See opportunities to revolutionize marketing processes, streamlining and optimizing them for enhanced efficiency and effectiveness.
• Foster a culture of continuous improvement and cross‑functional collaboration, fostering agility and innovation.
• Facilitate effective stakeholder relationships and alignment to develop successful strategies and execution.
• Challenge and consistently look for solutions to internal processes.
• Guide junior colleagues through consultation and mentoring and provide functional (matrix) supervision.
• Integrate Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making.
• Work with all EMEA markets, including lead markets – UK+IRE, Turkey, Middle East, Iberia, France, Italy & Russia.

Qualifications

• Minimum of a bachelor’s degree.
• Minimum of 10 years relevant business experience.
• Minimum of 6 years progressive marketing experience or commercial experience with a consistent track record of business results.

Preferred Skills

• Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data‑Driven Decision Making, Data Savvy.
• Execution Focus, Financial Analysis, Organizing, Presentation Development.
• Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies.
• Stakeholder Management, Strategic Thinking, Technical Credibility.

Benefits

• Competitive compensation and benefits package.
• Benefits tailored to personal needs throughout different stages of life, including online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships.
• Support for community projects through global Corporate Social Responsibility programme.
• Work environment that allows you to bring your whole self to work and promotes physical and mental wellbeing.

Legal

Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident. We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson for the purposes of recruitment, recruitment policy and selection.