Senior CRM Campaigns Lead: Lifecycle & Personalization

GMG; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and execution, with a focus on automated journeys across regions and brands. The role requires hands-on setup across channels and proficiency with MoEngage, Braze, Salesforce, or similar.

You will drive audience segmentation, campaign performance analysis, and collaboration with cross-functional teams to ensure data-driven, timely customer engagement aligned with brand objectives.

Qualifications

• Hands-on knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Strong understanding of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational and collaboration skills.

Responsibilities

• Plan and execute CRM initiatives across GMG’s brands.
• Manage day-to-day campaign briefing, execution, reporting and platform optimisation.
• Design lifecycle strategies to enhance customer experience.
• Improve customer retention and CLV through automated journeys.

Skills

CRM proficiency

Audience segmentation

Data analysis

Cross-functional collaboration

GDPR compliance

Tools

MoEngage

Braze

Salesforce

Job description

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and execution, with a focus on automated journeys across regions and brands. The role requires hands-on setup across channels and proficiency with MoEngage, Braze, Salesforce, or similar.

You will drive audience segmentation, campaign performance analysis, and collaboration with cross-functional teams to ensure data-driven, timely customer engagement aligned with brand objectives.