Senior Executive - eCRM

GMG; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

GMG is seeking a Senior CRM Executive to lead UA BAU campaign planning and execution, with a focus on automated journeys across regions and brands. The role requires hands-on setup across channels and proficiency with MoEngage, Braze, Salesforce, or similar.

You will drive audience segmentation, campaign performance analysis, and collaboration with cross-functional teams to ensure data-driven, timely customer engagement aligned with brand objectives.

Qualifications

• Hands-on knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Strong understanding of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational and collaboration skills.

Responsibilities

• Plan and execute CRM initiatives across GMG’s brands.
• Manage day-to-day campaign briefing, execution, reporting and platform optimisation.
• Design lifecycle strategies to enhance customer experience.
• Improve customer retention and CLV through automated journeys.

Skills

CRM proficiency

Audience segmentation

Data analysis

Cross-functional collaboration

GDPR compliance

Tools

MoEngage

Braze

Salesforce

Job description

Senior CRM Executive responsible for UA BAU campaign planning and execution while focusing on Automated journeys set-up across regions and brands

Key Success Drivers including Accountabilities and Responsibilities:

Contribute strategically (20%) while focusing primarily on execution (80%).

Support the planning and execution of CRM initiatives across GMG’s brands.

Ensure customer engagement programs are delivered on time, data-driven, and aligned with brand objectives.

Assist in designing lifecycle strategies to enhance customer experience.

Manage day-to-day campaign briefing, execution, reporting, and platform optimisation.

Drive improvements in customer retention, personalization, and customer lifetime value (CLV)

People Management:

Actively contribute to a collaborative and high-performing CRM team culture.

Share best practices, campaign learnings, and insights to support peer development.

Take ownership of assigned projects, ensuring accountability and reliability.

Participate in training sessions and continuously build CRM expertise.

Support onboarding of new team members by providing knowledge transfer on tools and processes.

• Hands-on CRM campaign setup and execution across channels (email, push, in-app, SMS).
• Proficiency in CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Audience segmentation and targeting for BAU and lifecycle campaigns.
• Ability to translate business briefs into clear creative and executional requirements.
• Strong data analysis skills to measure campaign performance and identify optimisations.
• Knowledge of lifecycle marketing and customer retention strategies.
• Familiarity with A/B testing and test-and-learn methodology.
• Attention to detail with strong QA and error-prevention practices.
• Understanding of GDPR and regional data privacy compliance.
• Collaboration and coordination with cross-functional teams (content, design, ecommerce, merchandising).

Experience:

• Hands-on knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
• Strong understanding of lifecycle marketing and campaign execution.
• Data-driven mindset with reporting and analytics experience.
• Excellent organizational skills to manage multiple campaigns simultaneously.
• Strong communication and collaboration skills.