Lifecycle CRM Campaign Architect

Ghassan Aboud Group FZE; Dubai; On-site; AED 201,000 - 335,000; Full time

Job summary

Ghassan Aboud Group FZE is seeking a CRM Campaign Specialist to lead end-to-end CRM activities across Email, WhatsApp, SMS and Push channels. You will design micro-segments, implement personalized journeys and optimize campaigns through rigorous testing.

The role requires hands-on experience with MoEngage or similar platforms, a strong analytical mindset and collaboration with Marketing, E-commerce and Data teams to drive retention and engagement.

Qualifications

• 2–3 years of experience in CRM, Customer Lifecycle Marketing, Marketing Automation, Digital Marketing or a similar role.
• Hands-on experience in day-to-day CRM campaign operations and execution.
• Experience with CRM/Marketing Automation platforms such as MoEngage, Braze, CleverTap, WebEngage or similar.
• Strong understanding of customer segmentation, micro-segmentation and personalization.
• Experience with A/B testing and campaign optimization.
• Strong analytical skills with the ability to interpret campaign and customer data and derive actionable insights.
• Understanding of customer databases, CDPs, customer attributes, events and data structures.
• Good understanding of customer lifecycle marketing, retention and engagement strategies.
• Strong project management and coordination skills.
• Ability to work with cross-functional teams including Marketing, Creative, Commercial, E-commerce, Data and Technology.
• Attention to detail in campaign setup, audiences and QA.
• Excel/Google Sheets and Power BI familiarity.

Responsibilities

• Campaign Planning and end-to-end execution of CRM campaigns across Email, WhatsApp, SMS, Push Notifications and other touchpoints.
• Coordinate with Marketing, Creative, E-commerce, Data and Business teams to plan and run CRM campaigns.
• Develop customer segments based on behavior, history and lifecycle stage for personalized messaging.
• Plan and execute A/B and multivariate tests; translate learnings into improvements.
• Prepare regular campaign performance reports and dashboards with key CRM KPIs.
• Manage CRM database and CDP data for activation and segmentation.
• Build and manage campaigns, segments, workflows, journeys and triggers in MoEngage or similar platforms.

Skills

CRM Campaign Management

Customer Segmentation

A/B Testing

Campaign Optimization

Data Analytics

Cross-functional Collaboration

Tools

MoEngage

Braze

CleverTap

WebEngage

Job description

Ghassan Aboud Group FZE is seeking a CRM Campaign Specialist to lead end-to-end CRM activities across Email, WhatsApp, SMS and Push channels. You will design micro-segments, implement personalized journeys and optimize campaigns through rigorous testing.

The role requires hands-on experience with MoEngage or similar platforms, a strong analytical mindset and collaboration with Marketing, E-commerce and Data teams to drive retention and engagement.