CRM Campaign & Lifecycle Specialist

Grandiose

Dubai

On-site

AED 100,000 - 167,000

Full time

3 days ago

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Job summary

Grandiose is seeking a CRM Executive to join the CRM & Loyalty team. You will plan, execute, optimize and report on CRM campaigns across Email, WhatsApp, SMS, Push, and other channels, focusing on lifecycle marketing and personalization.

The role requires hands‑on experience with CRM platforms and customer data, segmentation strategies, A/B testing, and performance analysis. You will collaborate with Marketing, Creative, E-commerce, Data and Tech teams to drive engagement, retention and

Qualifications

2–3 years of experience in CRM, lifecycle marketing, or marketing automation.

Responsibilities

Manage end-to-end CRM campaigns across channels such as Email, WhatsApp, SMS, Push Notifications and other relevant customer touchpoints.
Set up audiences, journeys, triggers and scheduling within the CRM platform.
QA campaigns including audience validation, content checks, links, tracking parameters and personalization.
Monitor campaign performance and optimize automated journeys and lifecycle programs.
Coordinate with Marketing, Creative, E-commerce, Commercial, Data and Business teams to ensure alignment across channels.
Prepare regular campaign performance reports and dashboards covering key CRM KPIs.