CRM Executive

Ghassan Aboud Group FZE; Dubai; On-site; AED 201,000 - 335,000; Full time

Job summary

Ghassan Aboud Group FZE is seeking a CRM Campaign Specialist to lead end-to-end CRM activities across Email, WhatsApp, SMS and Push channels. You will design micro-segments, implement personalized journeys and optimize campaigns through rigorous testing.

The role requires hands-on experience with MoEngage or similar platforms, a strong analytical mindset and collaboration with Marketing, E-commerce and Data teams to drive retention and engagement.

Qualifications

• 2–3 years of experience in CRM, Customer Lifecycle Marketing, Marketing Automation, Digital Marketing or a similar role.
• Hands-on experience in day-to-day CRM campaign operations and execution.
• Experience with CRM/Marketing Automation platforms such as MoEngage, Braze, CleverTap, WebEngage or similar.
• Strong understanding of customer segmentation, micro-segmentation and personalization.
• Experience with A/B testing and campaign optimization.
• Strong analytical skills with the ability to interpret campaign and customer data and derive actionable insights.
• Understanding of customer databases, CDPs, customer attributes, events and data structures.
• Good understanding of customer lifecycle marketing, retention and engagement strategies.
• Strong project management and coordination skills.
• Ability to work with cross-functional teams including Marketing, Creative, Commercial, E-commerce, Data and Technology.
• Attention to detail in campaign setup, audiences and QA.
• Excel/Google Sheets and Power BI familiarity.

Responsibilities

• Campaign Planning and end-to-end execution of CRM campaigns across Email, WhatsApp, SMS, Push Notifications and other touchpoints.
• Coordinate with Marketing, Creative, E-commerce, Data and Business teams to plan and run CRM campaigns.
• Develop customer segments based on behavior, history and lifecycle stage for personalized messaging.
• Plan and execute A/B and multivariate tests; translate learnings into improvements.
• Prepare regular campaign performance reports and dashboards with key CRM KPIs.
• Manage CRM database and CDP data for activation and segmentation.
• Build and manage campaigns, segments, workflows, journeys and triggers in MoEngage or similar platforms.

Skills

CRM Campaign Management

Customer Segmentation

A/B Testing

Campaign Optimization

Data Analytics

Cross-functional Collaboration

Tools

MoEngage

Braze

CleverTap

WebEngage

Job description

Key Responsibilities

• 1 Campaign Planning Execution Manage the end-to-end execution of day-to-day CRM campaigns Across channels such as Email WhatsApp SMS Push Notifications and other relevant customer touchpoints Set up campaigns audiences journeys triggers scheduling personalization and campaign configurations within the CRM platform Ensure campaigns are executed accurately and on time following agreed campaign calendars and briefs Perform campaign QA including audience validation content checks links tracking parameters personalization and suppression rules before deployment Monitor campaign performance and troubleshoot execution issues where required Support the development and optimization of automated customer journeys and lifecycle programs
• 2 Cross-Functional Campaign Coordination Coordinate closely with Marketing Creative E-commerce Commercial Data and Business teams to plan and execute CRM campaigns Translate business and marketing objectives into relevant CRM campaign requirements Work with the Creative team to ensure campaign assets are aligned with CRM channel specifications and customer segments Manage campaign briefs timelines dependencies and approvals to ensure smooth execution Proactively identify opportunities to improve campaign effectiveness and customer engagement
• 3 Customer Segmentation Personalization Develop and implement customer segments based on customer behavior purchase history engagement demographics RFM lifecycle stage and other relevant attributes Demonstrate a strong understanding of micro-segmentation Build and execute hyper-personalized campaigns based on customer preferences behaviors purchase patterns and engagement Continuously identify opportunities to move from broad-based campaigns to more targeted customer-centric communication Maintain and optimize audience segments to improve campaign relevance and performance
• 4 A B Testing Campaign Optimization Plan and execute A B and multivariate tests across CRM campaigns Test variables such as subject lines offers creatives messaging CTAs send times frequency and audience cohorts Analyze test results and translate learnings into actionable campaign improvements Develop a test-and-learn approach to continuously improve engagement conversion and customer retention
• 5 Campaign Reporting Analysis Prepare regular campaign performance reports and dashboards covering key CRM KPIs Analyze metrics such as delivery open read rates click-through rates conversion revenue AOV engagement and ROI Evaluate campaign performance by customer segment channel campaign type and lifecycle stage Identify trends opportunities and areas of improvement from campaign and customer data Present actionable insights and recommendations to improve future campaigns Support post-campaign analysis and contribute to monthly quarterly CRM performance reviews
• 6 CRM Database CDP Management Develop a strong understanding of the customer database and CDP ecosystem including customer profiles attributes events transactions behavioral data and consent Work with Data and Technology teams to ensure customer data is accurate usable and available for CRM activation Understand how customer data flows between different systems and how it is used for segmentation and campaign activation Support data quality checks audience validation and troubleshooting of customer data or campaign-related issues Identify opportunities to enhance the use of first-party customer data for personalization and lifecycle marketing
• 7 CRM Technology Platform Management Demonstrate strong hands-on knowledge of MoEngage or similar CRM marketing automation platforms Build and manage campaigns segments workflows journeys triggers and personalization within the platform Work with CRM Technology teams on integrations events customer attributes and data requirements Stay updated on CRM platform capabilities and identify new features or use cases that can improve campaign performance and automation

Required Skills & Experience

Required Skills & Experience2–3 years of experience in CRM, Customer Lifecycle Marketing, Marketing Automation, Digital Marketing or a similar role.Strong hands-on experience in day-to-day CRM campaign operations and execution.Experience working with CRM/Marketing Automation platforms such as MoEngage, Braze, CleverTap, WebEngage or similar.Strong understanding of customer segmentation, micro-segmentation and personalization.Practical experience in A/B testing and campaign optimization.Strong analytical skills with the ability to interpret campaign and customer data and derive actionable insights.Understanding of customer databases, CDPs, customer attributes, events and data structures.Good understanding of customer lifecycle marketing, retention and engagement strategies.Strong project management and coordination skills.Ability to work effectively with cross-functional teams including Marketing, Creative, Commercial, E-commerce, Data and Technology.Strong attention to detail, particularly when managing campaign setup, audiences and QA.Proficiency in Excel/Google Sheets and familiarity with reporting and visualization tools such as Power BI is an advantage.Preferred QualificationsExperience in Retail, FMCG, E-commerce, Loyalty or Omnichannel businesses.Experience working with high-volume customer databases.Experience managing campaigns across multiple channels including Email, WhatsApp, SMS and Push Notifications.Understanding of RFM segmentation, lifecycle segmentation and customer journey orchestration.Experience with loyalty programs and customer engagement initiatives is a strong plus.Key CompetenciesCRM Campaign ManagementCustomer Segmentation & PersonalizationMarketing AutomationData & Customer AnalyticsA/B Testing & OptimizationCampaign ReportingCross-functional CollaborationAttention to DetailProblem SolvingCustomer-Centric Thinking