Sales Manager – B2C Forex & CFD

HUMAN-AI-Z Nexus Technology; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

HUMAN-AI-Z Nexus Technology in the UAE seeks a hands-on Sales Manager to lead a B2C sales team, drive revenue targets, and optimize the lead-to-customer journey in a high-volume fintech environment.

The role requires coaching, performance management, and close collaboration with Marketing and Compliance to ensure high-quality client activation and retention, with a focus on UAE market dynamics.

Qualifications

• 3–6 years of sales experience, with at least 1–2 years in a team management role.
• Experience managing B2C telesales, inside sales, or account management teams.
• Experience in Forex, CFD, online trading, brokerage, fintech, financial services, insurance, lending, or similar industries is preferred.
• Proven track record of achieving sales targets.
• Experience managing a team of 5–20+ sales professionals.
• Strong understanding of sales funnels, CRM, lead management, and conversion metrics.
• Strong coaching and people-management skills.
• Excellent communication and negotiation skills.
• Strong English communication skills.
• Ability to work in a target-driven and fast-paced environment.
• Previous UAE/Dubai sales experience is preferred.

Responsibilities

• Manage and lead a team of B2C Sales Executives / Account Managers.
• Set daily, weekly, and monthly sales targets.
• Monitor individual and team performance against targets.
• Conduct daily sales meetings and performance reviews.
• Drive the team toward registration, activation, first-time deposits, and revenue targets.
• Develop and implement strategies to improve sales conversion.
• Ensure timely follow-up on all assigned leads.
• Monitor lead contact rates, follow-up activity, and conversion.
• Identify bottlenecks in the sales funnel and take corrective action.
• Work with the Marketing team to improve lead quality and campaign performance.
• Ensure effective CRM usage and accurate lead-status updates.
• Train new sales executives on products, sales processes, CRM, and communication.
• Conduct regular call reviews and provide constructive feedback.
• Coach team members on objection handling, negotiation, and closing.
• Identify high performers and underperformers.
• Implement performance improvement plans where required.
• Maintain discipline, attendance, productivity, and sales standards within the team.
• Drive new retail trader acquisition.
• Increase account activation and first-time deposits.
• Improve conversion from lead → registration → verified account → active client.
• Support the team in handling high-value prospects.
• Develop strategies to improve client retention and repeat engagement.
• Track and report key sales metrics including leads received, leads contacted, contact rate, qualified leads, registration rate, account activation, first-time deposits, deposit volume, conversion rate, revenue per salesperson, team target achievement, client retention, and more.
• Prepare daily, weekly, and monthly sales reports for senior management.
• Ensure sales activities follow company policies and applicable regulatory requirements.
• Coordinate with Compliance, Operations, Finance, Customer Support, and Marketing teams.
• Ensure sales representatives provide accurate product and risk information to clients.
• Escalate client and operational issues appropriately.

Skills

Sales leadership

B2C telesales

Team management

CRM & analytics

Coaching

Forex/CFD experience

English communication

UAE market knowledge

Tools

CRM systems

Job description

The Sales Manager will be responsible for managing the day-to-day sales operation, achieving monthly revenue targets, improving lead conversion, coaching sales executives, and maintaining a high-performance sales culture.

The ideal candidate will have experience in Forex, CFD, online trading, fintech, financial services, or another high-volume B2C sales environment.

This is a hands-on role. You will be expected to actively manage the team, monitor sales activity, review calls, identify performance gaps, and ensure targets are consistently achieved.

Key Responsibilities

Sales Management

• Manage and lead a team of B2C Sales Executives / Account Managers.

• Set daily, weekly, and monthly sales targets.

• Monitor individual and team performance against targets.

• Conduct daily sales meetings and performance reviews.

• Drive the team toward registration, activation, first-time deposits, and revenue targets.

• Develop and implement strategies to improve sales conversion.

Lead Management & Conversion

• Ensure timely follow-up on all assigned leads.

• Monitor lead contact rates, follow-up activity, and conversion.

• Identify bottlenecks in the sales funnel and take corrective action.

• Work with the Marketing team to improve lead quality and campaign performance.

• Ensure effective CRM usage and accurate lead-status updates.

Team Coaching & Development

• Train new sales executives on products, sales processes, CRM, and communication.

• Conduct regular call reviews and provide constructive feedback.

• Coach team members on objection handling, negotiation, and closing.

• Identify high performers and underperformers.

• Implement performance improvement plans where required.

• Maintain discipline, attendance, productivity, and sales standards within the team.

Client Acquisition & Revenue

• Drive new retail trader acquisition.

• Increase account activation and first-time deposits.

• Improve conversion from lead → registration → verified account → active client.

• Support the team in handling high-value prospects.

• Develop strategies to improve client retention and repeat engagement.

Reporting & Analytics

Track and report key sales metrics including:

• Leads received

• Leads contacted

• Contact rate

• Qualified leads

• Registration rate

• Account activation

• First-time deposits

• Deposit volume

• Conversion rate

• Revenue per salesperson

• Team target achievement

• Client retention

Prepare daily, weekly, and monthly sales reports for senior management.

Compliance & Internal Coordination

• Ensure sales activities follow company policies and applicable regulatory requirements.

• Coordinate with Compliance, Operations, Finance, Customer Support, and Marketing teams.

• Ensure sales representatives provide accurate product and risk information to clients.

• Escalate client and operational issues appropriately.

Desired Candidate Profile

Requirements

• 3–6 years of sales experience, with at least 1–2 years in a team management role.

• Experience managing B2C telesales, inside sales, or account management teams.

• Experience in Forex, CFD, online trading, brokerage, fintech, financial services, insurance, lending, or similar industries is preferred.

• Proven track record of achieving sales targets.

• Experience managing a team of 5–20+ sales professionals.

• Strong understanding of sales funnels, CRM, lead management, and conversion metrics.

• Strong coaching and people-management skills.

• Excellent communication and negotiation skills.

• Strong English communication skills.

• Ability to work in a target-driven and fast-paced environment.

• Previous UAE/Dubai sales experience is preferred.

Preferred Candidate Profile

Candidates with experience in the following roles are preferred:

• Forex Sales Manager

• CFD Sales Manager

• B2C Sales Manager

• Telesales Manager

• Forex Team Leader

• Trading Account Manager

• Sales Team Leader – Financial Services

• Online Trading Sales Manager

Candidates with an existing understanding of the UAE retail trading market will have an advantage.

Key Performance Indicators

• Monthly sales target achievement

• First-time deposit conversion

• Deposit volume

• Lead-to-client conversion

• Revenue generated by the team

• Revenue per salesperson

• Sales team productivity

• Lead follow-up performance

• Client retention

• Team attendance and attrition

Compensation

Fixed Salary: Competitive, based on experience
Variable: Performance-based incentives / commission
Benefits: As per UAE employment regulations and company policy

What We Are Looking For

We are looking for a hands-on sales leader, not someone who only manages reports.

The ideal candidate should be comfortable sitting with the sales team, listening to calls, coaching executives, handling difficult prospects, analysing numbers, and taking ownership of the team's monthly target.

If you have consistently managed and delivered results through a B2C sales team, we would like to hear from you.