Sales & Conversion Trainer (UAE & KSA)

SellAnyCar.com; Dubai; On-site; AED 250,000 - 450,000; Full time

Job summary

SellAnyCar.com in Dubai is seeking a high-impact Conversion & Training Lead to raise frontline performance across UAE and KSA. You will coach staff in branches and contact centers, standardize scripts for buying, selling and upselling, and build a repeatable training engine focused on conversion and revenue growth.

The role requires on-ground presence, strong sales psychology, and a data-driven mindset. You will collaborate with leadership to drive measurable improvements and operational

Qualifications

• Proven ability to raise frontline conversion through coaching and scripting.
• Strong call analysis skills and practical sales psychology.
• Data-driven with KPI interpretation and action translation.

Responsibilities

• Coach frontline teams in branches, call centers and hubs to lift performance.
• Document and standardize buying/selling scripts and objection handlers.
• Design onboarding and weekly training programs to improve conversion.
• Create and maintain a simple conversion dashboard with BI support.
• Support hiring with practical assessments and capability benchmarks.
• Translate high-performing scripts into AI prompts/workflows for agents.

Skills

Sales coaching

On-ground coaching

Performance improvement

Call analysis

Data-driven insights

Influence without authority

Arabic language (preferred)

Job description

Role summary

This role exists to improve revenue outcomes by raising frontline conversion performance. You will work on the ground with customer-facing teams to standardize best practices coach performance improve scripts and build consistent training routines that increase cars bought cars sold and revenue per interaction.

Core mission

• Increase conversion rates across branches and channels
• Improve closing capability across all customer-facing teams
• Reduce revenue leakage through better scripts behaviors and standards
• Build a repeatable training engine across UAE and KSA

Key responsibilities

1) On-ground coaching & performance improvement

• Spend time in branches call centers inspection hubs and operations.
• Listen to live calls observe customer interactions and identify performance gaps.
• Run 1:1 coaching and practical deal-based training to lift performance quickly.
• Support underperformers with structured improvement plans and coaching follow-up.

2) Sales scripts playbooks & standardization

• Document best-performing conversations and behaviors from real interactions.
• Build standardized scripts for buying cars selling cars and upselling services.
• Create objection-handling libraries and simple what good looks like benchmarks.
• Ensure consistent usage across teams and refresh scripts based on results.

3) Training programs & onboarding

• Design and deliver structured training for customer-facing staff.
• Create onboarding programs focused on conversion and closing fundamentals.
• Run weekly workshops daily micro-training and role-play routines.
• Partner with team leads to ensure training turns into day-to-day behavior change.

4) Conversion reporting (with BI support)

• Define the scorecard for conversion by branch/channel/team.
• Work with BI to build and maintain a simple conversion dashboard.
• Track results weekly highlight root causes and recommend actions.
• Measure training impact and share progress updates with leadership.

5) Hiring support & capability calibration

• Support HR and line managers with practical assessments for sales hires.
• Define capability benchmarks for closers and frontline roles.
• Identify high-potential internal talent and support development plans.

6) AI enablement (supporting not owning)

• Convert high-performing scripts into structured prompts/workflows for AI agents.
• Share insights with Product/Tech on what should be automated or tested.
• Help review AI agent scripts by benchmarking against proven human interactions.

KPIs

• Conversion rate by branch/channel/team
• Closing rate per employee (improvement over baseline)
• Cars bought from consumers (conversion uplift)
• Cars sold to dealers/buyers (closing uplift)
• Revenue per customer interaction / upsell attach rate
• QA/call score improvement (script adherence objection handling)
• New hire ramp time (time to reach target performance)
• Coaching coverage (e.g. % frontline coached monthly)

Qualifications :

• 610 years in high-volume sales and/or sales training ideally field-based.
• Proven track record improving conversion through coaching scripts and routines.
• Comfortable in operational environments (branches call centers inspections).
• Strong call analysis skills and practical sales psychology.
• Data-driven: can work with KPIs and translate insights into actions.
• Direct performance-focused and able to influence without formal authority.
• Experience in automotive marketplaces call centers or consumer sales is a plus.
• Comfortable working across UAE and KSA cultures and locations.
• Arabic speakers are preferred.

Additional Information :

At this is not just a training role its a direct revenue-impact position at the heart of our operations.

Youll work closely with leadership to elevate frontline performance across UAE and KSA improving conversion closing capability and revenue outcomes. Your impact will be visible measurable and felt across branches call centers and operational hubs.

If youre driven by performance love being on the ground and want to build a scalable conversion engine that delivers real commercial results this role gives you ownership influence and regional impact.

Remote Work :

No

Employment Type :

Full-time