Training & Conversion Manager (UAE & KSA)

SellAnyCar.com; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

SellAnyCar.com seeks a senior on-ground performance coach to raise frontline conversion across UAE and KSA. You will work directly with branches, call centers, and hubs to standardize best practices, coach performance, and build consistent training routines aimed at increasing cars bought, cars sold, and revenue per interaction.

The role focuses on coaching, script standardization, onboarding programs, and KPI-driven reporting to leadership.

Qualifications

• 610 years in high-volume sales and/or sales training ideally field-based.
• Proven track record improving conversion through coaching scripts and routines.
• Comfortable in operational environments (branches call centers inspections).
• Strong call analysis skills and practical sales psychology.
• Data-driven: can work with KPIs and translate insights into actions.
• Direct performance-focused and able to influence without formal authority.
• Experience in automotive marketplaces call centers or consumer sales is a plus.
• Comfortable working across UAE and KSA cultures and locations.

Responsibilities

• On-ground coaching & performance improvement: Spend time in branches call centers inspection hubs and operations; Listen to live calls observe customer interactions and identify performance gaps; Run 1:1 coaching and practical deal-based training to lift performance quickly; Support underperformers with structured improvement plans and coaching follow-up.
• Sales scripts playbooks & standardization: Document best-performing conversations and behaviors from real interactions; Build standardized scripts for buying cars selling cars and upselling services; Create objection-handling libraries and simple what good looks like benchmarks; Ensure consistent usage across teams and refresh scripts based on results.
• Training programs & onboarding: Design and deliver structured training for customer-facing staff; Create onboarding programs focused on conversion and closing fundamentals; Run weekly workshops daily micro-training and role-play routines; Partner with team leads to ensure training turns into day-to-day behavior change.
• Conversion reporting (with BI support): Define the scorecard for conversion by branch/channel/team; Work with BI to build and maintain a simple conversion dashboard; Track results weekly highlight root causes and recommend actions; Measure training impact and share progress updates with leadership.
• Hiring support & capability calibration: Support HR and line managers with practical assessments for sales hires; Define capability benchmarks for closers and frontline roles; Identify high-potential internal talent and support development plans.
• AI enablement (supporting not owning): Convert high-performing scripts into structured prompts/workflows for AI agents; Share insights with Product/Tech on what should be automated or tested; Help review AI agent scripts by benchmarking against proven human interactions.

Skills

High-volume sales

Conversion improvement

Operations familiarity

Call analysis

Data-driven

Influence without authority

Automotive sales

Multicultural

Job description

Role summary

This role exists to improve revenue outcomes by raising frontline conversion performance. You will work on the ground with customer-facing teams to standardize best practices coach performance improve scripts and build consistent training routines that increase cars bought cars sold and revenue per interaction.

Core mission

• Increase conversion rates across branches and channels

• Improve closing capability across all customer-facing teams

• Reduce revenue leakage through better scripts behaviors and standards

• Build a repeatable training engine across UAE and KSA

Key responsibilities

1) On-ground coaching & performance improvement

• Spend time in branches call centers inspection hubs and operations.

• Listen to live calls observe customer interactions and identify performance gaps.

• Run 1:1 coaching and practical deal-based training to lift performance quickly.

• Support underperformers with structured improvement plans and coaching follow-up.

2) Sales scripts playbooks & standardization

• Document best-performing conversations and behaviors from real interactions.

• Build standardized scripts for buying cars selling cars and upselling services.

• Create objection-handling libraries and simple what good looks like benchmarks.

• Ensure consistent usage across teams and refresh scripts based on results.

3) Training programs & onboarding

• Design and deliver structured training for customer-facing staff.

• Create onboarding programs focused on conversion and closing fundamentals.

• Run weekly workshops daily micro-training and role-play routines.

• Partner with team leads to ensure training turns into day-to-day behavior change.

4) Conversion reporting (with BI support)

• Define the scorecard for conversion by branch/channel/team.

• Work with BI to build and maintain a simple conversion dashboard.

• Track results weekly highlight root causes and recommend actions.

• Measure training impact and share progress updates with leadership.

5) Hiring support & capability calibration

• Support HR and line managers with practical assessments for sales hires.

• Define capability benchmarks for closers and frontline roles.

• Identify high-potential internal talent and support development plans.

6) AI enablement (supporting not owning)

• Convert high-performing scripts into structured prompts/workflows for AI agents.

• Share insights with Product/Tech on what should be automated or tested.

• Help review AI agent scripts by benchmarking against proven human interactions.

KPIs

• Conversion rate by branch/channel/team

• Closing rate per employee (improvement over baseline)

• Cars bought from consumers (conversion uplift)

• Cars sold to dealers/buyers (closing uplift)

• Revenue per customer interaction / upsell attach rate

• QA/call score improvement (script adherence objection handling)

• New hire ramp time (time to reach target performance)

• Coaching coverage (e.g. % frontline coached monthly)

Qualifications :

• 610 years in high-volume sales and/or sales training ideally field-based.

• Proven track record improving conversion through coaching scripts and routines.

• Comfortable in operational environments (branches call centers inspections).

• Strong call analysis skills and practical sales psychology.

• Data-driven: can work with KPIs and translate insights into actions.

• Direct performance-focused and able to influence without formal authority.

• Experience in automotive marketplaces call centers or consumer sales is a plus.

• Comfortable working across UAE and KSA cultures and locations.

Additional Information :

At this is not just a training role its a direct revenue-impact position at the heart of our operations.

Youll work closely with leadership to elevate frontline performance across UAE and KSA improving conversion closing capability and revenue outcomes. Your impact will be visible measurable and felt across branches call centers and operational hubs.

If youre driven by performance love being on the ground and want to build a scalable conversion engine that delivers real commercial results this role gives you ownership influence and regional impact.

Remote Work :

No

Employment Type :

Full-time