Head of Sales – Battery & Onsite Services

Confidential; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

Confidential in Dubai, UAE seeks a Head of Sales – Battery & Onsite Services to own commercial performance across inbound call centre and onsite vehicle sales. Lead a frontline team, design pricing, and drive fleet and corporate accounts while expanding app usage and customer retention.

The role requires automotive industry background, strong coaching, and proven ability to meet revenue and margin targets in a fast-paced environment.

Qualifications

• Experience leading sales in automotive or related services in UAE/GCC.
• Proven ability to own pricing strategies and service design.
• Strong analytics, dashboards and P&L awareness.

Responsibilities

• Own overall sales revenue, gross margin and growth for onsite operations.
• Design pricing for batteries and service packages with promos.
• Drive inbound call centre and onsite conversion; upsell and addons.
• Lead, coach and develop call centre, field teams and dispatch.
• Build B2B sales with fleet accounts, insurers and dealerships.
• Maintain CRM accuracy and generate structured performance reports.

Skills

Sales leadership

Pricing strategy

CRM systems

Data analytics

Team coaching

Negotiation

Education

Bachelor's degree preferred

Automotive qualification advantageous

Tools

Zoho

Salesforce

HubSpot

Job description

About Client

Our client is the UAE's largest and highest-rated onsite automotive service provider. With 200,000+ customers served, a fleet of 40+ mobile service vehicle and a dedicated Service Center in Dubai, UAE. They have built the country's most trusted name in onsite auto services. They are now scaling - through new branches, franchise operations, insurance and fleet partnerships, and our customer app.

The Role

We are hiring a Head of Sales – Battery & Onsite Services to own commercial performance across our two revenue engines: inbound call centre sales conversion and onsite sales at the customer’s vehicle. This is a frontline, hands-on commercial leadership role for someone from the automotive industry who knows how batteries and service packages are sold, and who can turn a service operation into a selling operation.

Key Responsibilities

Sales, Pricing & Revenue

• Own overall sales revenue, gross margin and commercial growth for onsite operations
• Create, own and drive the pricing strategy - battery pricing, service package design, bundled offers, seasonal promotions and campaign pricing that grow volume without eroding margin
• Benchmark competitor pricing and market positioning; recommend and implement pricing changes backed by data
• Drive inbound call-to-job conversion across the call centre - scripts, objection handling, response speed, lost-call recovery
• Drive onsite sales conversion - ensure technicians sell batteries, service packages, upgrades and add-ons at the customer's vehicle
• Increase average invoice value, service package penetration, upselling and cross-selling
• Build and manage sales incentive structures for call centre agents and field technicians
• Develop B2B and corporate sales - fleet accounts, insurance partners, leasing companies, workshops and dealerships
• Drive repeat business, customer retention and app adoption

Team Leadership & Performance

• Lead, coach and develop the call centre sales team, field technician team and dispatch function
• Conduct call audits, live call coaching and technician ride-alongs to raise selling capability
• Set daily, weekly and monthly sales targets and hold the team accountable to them
• Recruit, train, performance-manage and retain frontline sales talent
• Build a target-driven, high-accountability sales culture

Operations & Fleet

• Oversee technician fleet management - vehicle deployment, zone coverage, route and roster planning, vehicle upkeep, tooling and on-board stock readiness
• Own the overall operational efficiency of the team - productivity per technician, cost per job, idle time, fuel and fleet running costs
• Ensure fast response times, efficient dispatch, high technician utilisation and same-day job closure
• Maintain pricing discipline, discount control, margin protection and SOP compliance
• Ensure CRM accuracy, complete job documentation and clean sales reporting
• Manage stock availability coordination with the service centre to prevent lost sales

Reporting & Data Analytics

• Update top management with structured daily, weekly and monthly reports supported by data analytics
• Present performance reviews to leadership - sales, pricing, fleet, productivity and margin analytics with clear recommendations
• Monitor daily sales dashboards and KPIs; convert insights into same-day corrective action
• Report sales performance, forecasts, conversion trends and margin analysis to leadership

Customer Experience

• Protect and improve customer satisfaction, Google review ratings and complaint resolution
• Ensure every job is a positive brand and sales experience

Skills

• 6-8 years' experience in the automotive / automobile industry in the UAE or GCC - car batteries, tyres, lubricants, roadside assistance, breakdown recovery, aftersales, quick service, workshop, garage, fleet servicing, spare parts or dealership service operations
• Strong operational background from the automotive industry - you have run a workshop, service centre, field team, fleet or branch operation, not only a sales desk
• Minimum 3 years in a sales management or sales leadership position
• Experience owning pricing, service package design or commercial offer strategy
• Proven track record of achieving and exceeding revenue and gross margin targets
• Experience leading frontline sales teams - call centre / telesales / inside sales and/or field sales teams
• Strong hands-on coaching ability - call monitoring, sales training, field coaching
• Strong commercial and analytical skills; comfortable working from dashboards, KPIs and P&L numbers
• Working knowledge of CRM systems (Zoho, Salesforce, HubSpot or similar)
• Ability to perform in a fast-paced, high-volume, 24/7 service environment
• Excellent communication, negotiation and stakeholder management skills
• Valid UAE driving licence
• Fluent English essential; Hindi and Urdu is an advantage
• Bachelor's degree preferred; automotive or technical qualification an advantage