Frontline Conversion & Training Leader

SellAnyCar.com; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

SellAnyCar.com seeks a senior on-ground performance coach to raise frontline conversion across UAE and KSA. You will work directly with branches, call centers, and hubs to standardize best practices, coach performance, and build consistent training routines aimed at increasing cars bought, cars sold, and revenue per interaction.

The role focuses on coaching, script standardization, onboarding programs, and KPI-driven reporting to leadership.

Qualifications

• 610 years in high-volume sales and/or sales training ideally field-based.
• Proven track record improving conversion through coaching scripts and routines.
• Comfortable in operational environments (branches call centers inspections).
• Strong call analysis skills and practical sales psychology.
• Data-driven: can work with KPIs and translate insights into actions.
• Direct performance-focused and able to influence without formal authority.
• Experience in automotive marketplaces call centers or consumer sales is a plus.
• Comfortable working across UAE and KSA cultures and locations.

Responsibilities

• On-ground coaching & performance improvement: Spend time in branches call centers inspection hubs and operations; Listen to live calls observe customer interactions and identify performance gaps; Run 1:1 coaching and practical deal-based training to lift performance quickly; Support underperformers with structured improvement plans and coaching follow-up.
• Sales scripts playbooks & standardization: Document best-performing conversations and behaviors from real interactions; Build standardized scripts for buying cars selling cars and upselling services; Create objection-handling libraries and simple what good looks like benchmarks; Ensure consistent usage across teams and refresh scripts based on results.
• Training programs & onboarding: Design and deliver structured training for customer-facing staff; Create onboarding programs focused on conversion and closing fundamentals; Run weekly workshops daily micro-training and role-play routines; Partner with team leads to ensure training turns into day-to-day behavior change.
• Conversion reporting (with BI support): Define the scorecard for conversion by branch/channel/team; Work with BI to build and maintain a simple conversion dashboard; Track results weekly highlight root causes and recommend actions; Measure training impact and share progress updates with leadership.
• Hiring support & capability calibration: Support HR and line managers with practical assessments for sales hires; Define capability benchmarks for closers and frontline roles; Identify high-potential internal talent and support development plans.
• AI enablement (supporting not owning): Convert high-performing scripts into structured prompts/workflows for AI agents; Share insights with Product/Tech on what should be automated or tested; Help review AI agent scripts by benchmarking against proven human interactions.

Skills

High-volume sales

Conversion improvement

Operations familiarity

Call analysis

Data-driven

Influence without authority

Automotive sales

Multicultural

Job description

SellAnyCar.com seeks a senior on-ground performance coach to raise frontline conversion across UAE and KSA. You will work directly with branches, call centers, and hubs to standardize best practices, coach performance, and build consistent training routines aimed at increasing cars bought, cars sold, and revenue per interaction.

The role focuses on coaching, script standardization, onboarding programs, and KPI-driven reporting to leadership.