Sales Assistant - Retail Store

GMG Gulf; Dubai; On-site; AED 28,000 - 67,000; Full time

Job summary

GMG is seeking a customer-focused Sales Assistant to support retail store operations in Dubai, United Arab Emirates. You will assist customers with product selection, explain features and promotions, process sales and help achieve store targets.

The ideal candidate has a High School diploma or equivalent, 1-3 years of relevant experience, strong product knowledge and excellent interpersonal skills to deliver outstanding service daily.

Qualifications

• High School qualification or Diploma.
• 1–3 years of relevant experience in retail.
• Good product and brand knowledge.
• Strong interpersonal and customer service skills.

Responsibilities

• Welcome and assist customers in selecting products suited to their needs.
• Explain product features, benefits, quality standards and specifications.
• Demonstrate correct use and handling of products when required.
• Provide information about warranties, maintenance and care instructions.
• Address customer questions and help them make informed purchasing decisions.
• Support the achievement of individual and store sales targets.
• Apply effective selling techniques to improve sales performance.
• Handle cash and processing of payments accurately.
• Assist with after-sales inquiries and returns procedures.
• Maintain organized, attractive product displays and pricing.

Skills

Product knowledge

Retail sales

Customer service

Upselling

Cross-selling

Communication skills

Cash handling

Teamwork

Education

High School / Diploma

Job description

Sales Assistant - Retail Store Job Snapshot - Role: Sales Assistant - Retail Store - Location: Dubai, United Arab Emirates - Industry: Retail - Function: Sales-Retail - Experience: 1-3 years of relevant experience - Job Type: Full Time - Work Arrangement: On-site

Position Overview

GMG is seeking a customer-focused Sales Assistant to support retail store operations, promote products and deliver excellent customer service in Dubai, United Arab Emirates. The role involves assisting customers with product selection, explaining product features and benefits, processing sales transactions and supporting the achievement of store sales targets. The Sales Assistant will also help maintain product displays, ensure accurate pricing and promotions, and follow company procedures for inventory control, returns and loss prevention. The successful candidate should have a High School qualification or Diploma, 1-3 years of relevant experience, good product and brand knowledge, and strong interpersonal and customer service skills.

Job Details

• - Country: United Arab Emirates
• - City: Dubai
• - Industry: Retail
• - Function: Sales-Retail
• - Salary: Not disclosed
• - Gender: No Preference
• - Candidate Nationality: Not specified
• - Job Type: Full Time
• - Work Arrangement: On-site

Core Responsibilities

- Customer Service and Product Assistance

• - Welcome and assist customers in selecting products suited to their needs.
• - Explain product features, benefits, quality standards and specifications.
• - Demonstrate the correct use and handling of products when required.
• - Provide information about product warranties, maintenance and care instructions.
• - Answer customer questions and help them make informed purchasing decisions.
• - Understand customer requirements and recommend suitable products from the available range.
• - Address customer concerns and complaints professionally, resolving issues or escalating them when necessary.
• - Maintain high standards of customer service throughout the shopping experience.

- Retail Sales and Target Achievement

• - Support the achievement of individual and store sales targets.
• - Apply effective selling techniques to improve sales performance.
• - Identify appropriate opportunities for upselling and cross-selling.
• - Maintain awareness of new product launches, promotional campaigns and sales events.
• - Communicate current promotions and product offers to customers.
• - Ensure promotional information and displayed prices comply with company policies.
• - Calculate selling prices and applicable discounts accurately.
• - Maintain accurate sales records according to store procedures.

- Cashiering and Payment Processing

• - Receive and process customer payments, including cash and credit transactions.
• - Calculate and provide the correct change for cash purchases.
• - Generate invoices and receipts for completed transactions.
• - Perform cashier duties when assigned.
• - Maintain accuracy when handling cash and processing payments.
• - Follow established company procedures for sales transactions and payment handling.

- After-Sales Service

• - Assist customers with after-sales enquiries.
• - Follow established procedures for product repairs, returns and related requests.
• - Explain applicable after-sales policies to customers.
• - Ensure compliance with company repair and return procedures.
• - Escalate customer issues that require management assistance.
• - Maintain professional service standards when handling after-sales concerns.

- Store Merchandising and Presentation

• - Assist with product placement and merchandise arrangement.
• - Maintain organised and attractive product displays.
• - Ensure products are presented according to store merchandising guidelines.
• - Support the implementation of promotional displays and product arrangements.
• - Maintain awareness of product availability and presentation requirements.
• - Help keep the sales floor clean, tidy and welcoming to customers.
• - Follow company grooming and personal presentation standards.

- Inventory Control and Store Procedures

• - Follow established inventory control and stock handling procedures.
• - Support store loss prevention practices.
• - Handle merchandise carefully to minimise damage and stock discrepancies.
• - Comply with company standard operating procedures.
• - Maintain accurate product and sales information when performing assigned duties.
• - Support efficient daily store operations through teamwork and adherence to company standards.

- Self-Management and Professional Development

• - Establish annual performance goals in consultation with the reporting manager.
• - Work towards achieving agreed performance objectives throughout the year.
• - Identify personal development needs and discuss them with the manager.
• - Participate in developing an individual professional development plan.
• - Maintain and improve product knowledge, customer service skills and selling techniques.
• - Stay informed about relevant retail developments, new products and professional practices.
• - Take responsibility for continuous learning and performance improvement.

Educational Qualifications

• - High School qualification or Diploma.

Professional Experience

• - Minimum 1-3 years of relevant experience.
• - Knowledge of retail products and brands.
• - Understanding of customer service and sales activities.

Required Skills and Competencies

• - Product and brand knowledge.
• - Retail sales and customer assistance.
• - Product demonstration and presentation.
• - Customer needs assessment.
• - Upselling and cross-selling techniques.
• - Sales target achievement.
• - Customer enquiry and complaint handling.
• - Cash handling and payment processing.
• - Sales transaction accuracy.
• - Basic retail pricing and discount calculations.
• - Store merchandising and product arrangement.
• - Inventory control and loss prevention awareness.
• - Understanding of after-sales and return procedures.
• - Strong interpersonal and communication skills.
• - Customer service orientation.
• - Attention to detail and accuracy.
• - Teamwork and cooperation.
• - Professional appearance and conduct.
• - Willingness to learn and develop retail skills.

About GMG

GMG is a global well-being company that retails, distributes and manufactures a portfolio of international and home-grown brands across sports, food and health sectors. The company 's vision is to inspire people to win in ways that make the world better. GMG operates through four key business verticals: GMG Sports, GMG Food, GMG Health and GMG Consumer Goods. Under the ownership and management of the Baker family, GMG has developed partnerships with established international brands in the well-being sector. Operating across the Middle East, North Africa and Asia, GMG has introduced more than 120 brands into its markets.