Sales Associate - Retail Customer Service

GMG Gulf; Dubai; On-site; AED 39,000 - 73,000; Full time

Job summary

GMG Gulf in Dubai seeks a Sales Associate - Retail Customer Service to assist customers throughout their in-store experience, present products, and help shoppers make informed choices while supporting sales targets.

You will handle cashier duties as needed, assist with merchandising, and uphold GMG's service standards, requiring 1–3 years of relevant experience and strong product knowledge.

Qualifications

• High School qualification or Diploma.
• Minimum 1 to 3 years of relevant experience.
• Product and brand knowledge.
• Strong interpersonal skills.
• Customer service orientation.

Responsibilities

• Describe product features and benefits to customers.
• Educate customers on brand quality standards and specifications.
• Understand customer requirements and recommend product ranges.
• Answer product questions and provide information on warranties and care.
• Sell using up-selling and cross-selling techniques to reach targets.
• Process cash, payments, invoices, and receipts.
• Assist with store merchandising and maintain store standards.

Skills

Customer service

Product knowledge

Interpersonal skills

Upselling

Sales techniques

Cashier handling

Education

High School diploma or equivalent

Tools

POS system

Job description

Sales Associate - Retail Customer Service Job Snapshot Role: Sales Associate - Retail Customer Service Location: Dubai, UAE Industry: Retail Function: Sales-Retail Experience: 1 to 3 years of relevant experience Job Type: Full Time Position Overview GMG is seeking a Sales Associate - Retail Customer Service in Dubai, UAE to support customers throughout their in-store shopping experience while maximizing sales opportunities. The role combines product guidance, customer service, sales target achievement, cashiering where applicable, merchandising support, and adherence to store operating procedures. The successful candidate will use strong product and brand knowledge to understand customer needs, recommend suitable options, and maintain GMG 's expected standards of retail service. Job Details Country: UAE City: Dubai Industry: Retail Function: Sales-Retail Salary: Not disclosed Gender: No Preference Candidate Nationality: Not specified Job Type: Full Time Work Arrangement: On-site

About the Role

The Sales Associate is responsible for presenting products and services to customers, explaining relevant features and benefits, and helping shoppers make informed purchasing decisions. The position also contributes directly to store sales through appropriate selling techniques, up-selling, and cross-selling while maintaining a positive customer experience.

Core Responsibilities

• Describe product features and benefits and demonstrate appropriate product use and handling.
• Educate customers on brand quality standards and product specifications.
• Understand customer requirements and recommend product ranges suited to their needs.
• Answer product-related questions and provide information on warranties, features, specifications, maintenance, and care.
• Address customer needs and resolve complaints or resolve complaints or resolve?
• Maintain awareness of new product launches, promotional activities, and sales initiatives.
• Work toward assigned sales targets using appropriate sales, up-selling, and cross-selling techniques.
• Ensure promotional information and pricing are accurate and consistent with company standards and policies.
• Calculate applicable sales prices and discounts and maintain sales records.
• Process cash, change, and credit payments and generate invoices and receipts.
• Perform cashier duties when applicable, maintaining accuracy in money handling.
• Follow store after-sales processes and comply with repair and return policies and procedures.
• Adhere to loss prevention requirements, inventory controls, and company standard operating procedures.
• Assist with store merchandising, including product placement and arrangement.
• Maintain high standards of store housekeeping and personal grooming.

Self-Management

• Define performance goals with the reporting manager and work toward achieving agreed objectives.
• Take ownership of individual learning and development needs in consultation with the manager.
• Follow an agreed development plan that supports continued improvement beyond formal training.
• Keep up to date with relevant professional developments, current issues, and new techniques through continued learning.

Qualifications and Skills

• High School qualification or Diploma.
• Minimum 1 to 3 years of relevant experience.
• Product and brand knowledge.
• Strong interpersonal skills.
• Customer service orientation.

About GMG

GMG is a global well-being company involved in retailing, distribution, and manufacturing across the sport, food, and health sectors. Its operations include GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, GMG operates across the Middle East, North Africa, and Asia and has introduced more than 120 brands into its markets.