Overview
Tätigkeitsbereich : Marketing / Vertrieb / KommunikationFachabteilung : Marketing & Communications MBGDGesellschaft : Mercedes-Benz Cars Middle East FZEStandort : Mercedes-Benz Cars Middle East FZE, DubaiStartdatum : sofortVeröffentlichungsdatum : ..5Stellennummer : MER3SOOArbeitszeit : Vollzeit BewerbenAufgaben
Your Purpose
Build MBGD’s PR Strategy and maintain public and media relations programs enhancing its public image. Cultivate good relationships between MBGD and key automotive and non-automotive regional media through planned publicity campaigns and a wide range of PR activities centrally, regionally and locally. Fully responsible for all Media Events & IPTDs, Press Cars and Press Releases. Co-responsible for Regional Events and Product Launch events, Sponsorships and Partnerships.
Your Responsibilities
- Strategic Approach PR
- Plan, develop and implement a yearly PR strategy for the region, in line with the marketing strategy
- Provide PR support at GD level where required
- Operational PR Tasks
- Liaising with colleagues and key spokespeople
- Researching, writing, and distributing press releases to targeted media;
- Collating and analyzing media coverage in the region
- Organizing events including press conferences, exhibitions, and press tours
- Supporting the planning and execution of PR- events (test-drives, press conferences, press events and international activities)
- Managing the PR aspect of a potential crisis situation
- Maintaining and updating specific information on the MBCME press center
- Maintaining a professional and close relationship with the media
- Managing the press fleet and maintaining accurate records and reports related to the press cars
- Sponsorship- and Partnerships process
- Adherence of the MBCME Sponsoring / Donation process
- Tracking of all Sponsoring / Donations inquiries
- Regular reports for the Local Sponsorship comitee
- Events
- Strategic planning and coordination of Media Events
- Planning and executing regional launches and events
Qualifications
- Your Profile : Technical knowledge
- PR experience in dealing with the press is a pre-requisite
- Automotive marketing experience is a plus
- Experience on the PR agency front / advertising agency experience is a must
- Ability to work with cross-functional teams
- Strong written and verbal communication skills
Soft skills / individual competence
- Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment
- Excellent fluent English and Arabic (written and verbal) is a must, German would be beneficial