Precision Marketing Lead - Middle East

Beiersdorf Group; Dubai; Sur place; AED 120 000 - 180 000; Plein temps

Résumé du poste

Beiersdorf seeks a Performance Marketing lead to drive full-funnel digital campaigns from plan to execution in partnership with brand, media agencies, and ecommerce teams. You will shape audience strategy, channel mix, and KPI tracking to maximize ROI and align with Precision Marketing principles.

The role requires strong analytical skills and the ability to translate marketing objectives into actionable digital campaigns across omnichannel experiences, leveraging GMP, DSP, and DMP.

Qualifications

• Experience in performance marketing on brand side (as last role).
• Prior experience in media agency is a plus before moving to brand.
• Strong analytical skills with ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning; familiarity with ad tech (GMP, DSP, DMP).

Responsabilités

• Lead planning and execution of full-funnel digital campaigns aligned to business objectives and Precision Marketing principles.
• Define audience strategy, channel selection, KPI definition and campaign optimization.
• Collaborate with media agencies to drive campaign excellence, optimization and ROI.
• Challenge agency recommendations to ensure media strategies meet objectives and ROI expectations.
• Drive Precision Marketing excellence through media efficiency and effectiveness.
• Partner with category, influencer, ecommerce, and agency teams for integrated campaigns across the consumer journey.
• Support ecommerce teams to drive growth across omnichannel and pure-play retailers.

Connaissances

Performance marketing

Analytical skills

Translate marketing objectives

Digital campaigns

Outils

GMP

DSP

DMP

Description du poste

Your Tasks

Contract Duration: 7 months

Job Posting Description :

Orchestrate Precision Marketing Activities

• Lead the planning and execution of full-funnel digital campaigns, ensuring alignment with business objectives and Precision Marketingprinciples.
• Guide audience strategy, channel selection, KPI definition, and campaign optimization to maximize performance.
• Work closely with media agency teams to drive campaign excellence, optimization, and business results.
• Manage and challenge agency recommendations, ensuring media strategies and plans deliver against business objectives and ROI expectations.
• Drive Precision Marketing excellence through strong media efficiency & effectiveness.
• Partner with category, influencer, ecommerce, and agency teams to ensure integrated campaign execution across the full consumer journey.
• Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers.

Define, Monitor & Optimize Measurement Approach

• Define campaign measurement frameworks and ensure the right data sources, attribution models, and tracking capabilities are in place to measure success and support optimization.
• Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
• Strengthen tracking and reporting capabilities to provide clearer visibility on campaign performance & business impact.
• Conduct post-campaign analyses, identify key insights and opportunities, translating into actionable recommendations.
• Drive a test-and-learn culture by identifying opportunities for audience, channel, creative, and media optimization.

Drive Continuous Improvement & Capability Building

• Stay up to date with digital platform, algorithm, and measurement changes, translating implications into actionable recommendations for the business.
• Identify opportunities to improve campaign performance through new capabilities, audience strategies, media solutions, and emerging best practices.
• Ensure key processes, tools, and frameworks remain effective and fit for purpose across the organization.

Your Profile

• Previous experience in "performance marketing" on brand side (as last role)
• Prior to that, ideal if experience from within media agency (before moving to brand)
• Analytical skills
• Ability to effectively translate marketing objectives into digital execution
• Comprehensive knowledge on digital campaigns execution and planning
• Knowledge of advertising tech: GMP, DSP, DMP, etc.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional information

For any queries, reach out to Kartik Kulshrestha - Talent Acquisition Lead.