Ecommerce Shopper and Customer Marketing Manager Middle East

Beiersdorf; Dubai; Presencial; AED 360 000 - 600 000; Tempo integral

Resumo da oferta

Beiersdorf in Dubai seeks an eShopper & Customer Marketing Manager to translate brand and category strategies into online shopper experiences and plans across the Middle East. You will own Digital Shelf excellence, improve search visibility, and drive profitable growth through cross-functional collaboration.

Responsibilities include content governance, Salsify leadership, and developing customer activation plans aligned with joint business objectives.

Qualificações

• University degree in Marketing, business, or related field.
• 3-4 years in shopper marketing or eCommerce within consumer goods.
• Strong knowledge of content and retailer search, ratings, reviews.
• Hands-on with Salsify or similar PIM/content platform.
• English business level; Arabic is a plus.

Responsabilidades

• Own Digital Shelf standards and execution across e-retailers and marketplaces.
• Lead content syndication and data readiness across markets.
• Improve search optimization and content strategy to drive conversions.
• Translate brand/category insights into customer-focused activation plans.
• Collaborate with Sales, Marketing, and Supply Chain for alignment and execution.

Conhecimentos

Digital Shelf

Salsify

Content Syndication

AI search optimization

Content Optimization

Cross-functional Influence

Formação académica

University degree in Marketing or related field

Ferramentas

Salsify Platform

Retail platforms

Descrição da oferta de emprego

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Role Purpose

The eShopper & Customer Marketing Manager Middle East translates brand category and customer strategies into winning online shopper experiences and customer plans. The role owns Digital Shelf excellence and works across eCommerce Sales Marketing Category and external partners to improve search conversion and profitable growth. It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam.

1) Digital Shelf and Content Excellence

a)Own Digital Shelf standards and execution across e-retailers marketplaces omnichannel customers and quick commerce improving content quality availability ratings and reviews retailer search visibility and conversion. Tracking via Profitero.

b) Lead Salsify and content syndication across data and asset readiness retailer connections mapping workflows publishing issue resolution and market adoption.

c) Improve search AI optimization and generative-engine optimization through keyword strategy structured product data and content designed around shopper queries.

d) Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers.

2) Shopper and Customer Planning

a) Translate brand category shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans.

b) Develop compelling customer stories and sell-in materials that connect shopper needs brand priorities and commercial opportunities.

c) Partner with Sales and Key Account teams to secure visibility activation support and customer investment.

d) Support assortment placement content and promotional choices so customer plans improve both shopper experience and commercial outcomes.

e) Drive profitable growth Revenue Growth Management

3) Online activation and Future Ecommerce

a) Lead online promotions launches bundles and key shopping events from concept through execution and post-evaluation.

b) Ensure innovation and portfolio priorities are translated into strong online activation content readiness and availability.

c) Build Live Commerce and Social Commerce capabilities through platform pilots new formats practical playbooks and market-readiness plans.

d) Identify emerging commerce trends and test-and-learn opportunities while maintaining focus on scalable business impact.

4. Market Share Insights and Performance

a) Track and analyze online market share alongside category trends competitor activity and customer performance.

b) Identify growth gaps and define customer- and platform-specific actions to outperform the market.

c) Set key performance indicators and dashboards across Digital Shelf shopper activation media and sales performance.

d) Evaluate effectiveness and turn data into action using clear recommendations corrective plans and follow-through.

5. Delivery and cross functional collaboration

a)Manage budgets agencies timelines and deliverables with disciplined prioritization and clear accountability.

b) Work closely across eCommerce Sales Marketing Category Media Supply Chain Finance and Legal to align plans and resolve execution barriers.

c) Build practical tools standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East.

d) Act as a proactive subject-matter expert who brings constructive challenge commercial judgment and hands-on support to teams and markets.

Your Profile

1) Education -

University degree in Marketing Business Commerce or a related discipline.

2) Experience -

3-4 years of experience in shopper marketing revenue growth management customer marketing trade marketing category management or eCommerce within consumer goods retail or a related industry. Revenue growth management is an advantage

3) Digital shelf expertise -

Strong knowledge of content retailer search availability ratings and reviews retail media and performance measurement

4) Platforms and Search -

Hands-on experience with Salsify or a comparable product-information product-experience and content-syndication platform. Working knowledge of AI-led search discovery structured product data and generative-engine optimization.

5) Commercial and Analytical Capability -

Ability to translate shopper category and customer insights into commercially effective activation plans customer stories and measurable actions

6) Delivery and Influence -

Strong budget project and agency management communication influencing and cross-functional stakeholder-management skills.

7) Mindset -

Shopper- and customer-centric analytical organized decisive pragmatic and comfortable working in a fast-paced environment. Proactive ownership and strong follow-through are essential.

8) Language -

Fluent business English. Arabic or another regional language is an advantage

Required Experience:

Manager