Head S&CM ME(NA)

Beiersdorf; Dubai; On-site; AED 520,000 - 780,000; Full time

Job summary

Beiersdorf is seeking a senior Marketing/Sales professional to lead regional Shopper Marketing and Commercial Operations in the Dubai cluster. The role focuses on aligning market needs with brand and commercial initiatives, and delivering impactful shopper programs across multiple markets.

The ideal candidate has 10+ years in marketing/sales, strong financial analytics, and proven leadership in fast-paced, growth-driven environments.

Qualifications

• Minimum 10 years in Marketing, Sales or Shopper Marketing.
• Deep knowledge of pharmacy and modern trade is preferred.
• Proven ability to translate brand and channel strategies into execution.
• Strong customer and shopper-centric commercial skills.
• Excellent interpersonal and collaborative leadership.
• Hands-on, fast-paced, growth-oriented mindset.

Responsibilities

• Plan and align activation market needs with lead marketing output and drive synergy.
• Lead S&CM base and innovation planning, ensuring the assortment strategy fits shopper occasions.
• Drive POSM, PICOS, pricing guidelines, and promotion analysis across markets.
• Present key customers, build 4P category selling stories, and map JBP/T2T programs.
• Develop and coach S&CM teams and run cluster meetings.

Skills

Marketing & Sales

Shopper Marketing

Multichannel

Brand Strategy

Financial Analysis

Leadership

Cross-functional

Communication

Job description

At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.

Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Planning

Ensure that the needs of all activation markets are mapped and incorporated into lead mkt workstreams. Own quality of lead mkt output vs activation mkt needs.
Lead S&CM ABP/Fast Start / Business review process for the cluster of markets. Ensure that the process is robust and accurate guarantee focus on areas and commonality and drive synergy. Identify and communicate key commercial pressure points.
S&OP: Provide support to CUs as needed. Ensure that process is robust and accurate for all markets in the cluster. Identify key forecasting supply issues and all cluster markets.
Lead S&CM base business and innovation planning. Ensure that the assortment strategy is built based on Shopper occasions and retail environment (must win channels) understanding. Guarantees that innovation package is delivered in full to all relevant activation markets

Commercial operations

POSM: Work with Activation Markets to ensure that all POSM design needs are met and delivered with commercial and brand objectives in mind.
PICOS: Drive synergy. Ensure that all Regional PICOS are customized for all markets in the cluster. Work with EM S&CM on developing PICOS within customer based on annual plan. Work with activation markets on commercial plans to activate PICOS in each market.
Pricing: Ensure that there are comprehensive pricing guidelines per RE defined and deployed for all markets in the cluster
Promo: Ensure that there is a holistic and comprehensive Promotion Menu by Retail Environment and Category including guidelines and designs for all markets in the cluster. Ensure that full pre/post promotion analysis is being actioned in line with company guidelines.
Insights: Leads a single source of insight generation for the cluster. Including collecting insights from activation markets converting into actionable insights and communicating to all markets in the cluster. Take data analysis to thenext level so that the company becomes even more inside driven for defining right commercial strategies

Customer Engagement: Direct & Indirect

Presentations: Ensure that Customer Category Presentations (Innovation Category JBP T2T) are complete for all key customers in the cluster. Guarantee that 4P Category Selling stories by Retail Environment are delivered for the cluster.
Engagement: Work with activation markets to map all JBP/ T2T customers and ensure quality contact for presentations - leveraging regional playbook. Define all key customer programs for the cluster: CSR AVC Active Accounts etc. Ensure quality of output.
Performance Management: Have full understanding of Category performance by Channel & Customer across the cluster. Work with CUHeads to address identified issues and opportunities

Leadership & People Management:

Develop a high performance S&CM team via:
Active role in identification and development of internal talent and recruitment of external talent to ensure that we have the right level of capability in place across the cluster in all key positions.
Coach and train S&CM teams via formal training and informal working sessions across all the cluster.
Lead Cluster Meetings to communicate and deliver key workstreams and build a positive learning environment focused personal & professionalgrowth.

- Dubai based S&CM lead team also manages UAE/Gulf activation team. For reference KSA and NorthAfrica activation teams are part of the local market structure and this role will service those markets through the S&CM lead and activation model.

Your Profile

• At least 10 years of experience in Marketing Sales or Shopper Marketing
• In depth knowledge of pharmacy modern trade and multichannel experience preferred
• Proven experiences of matching brand strategies and channel strategies and translating it into execution
• Strong commercial skills - Customer & shopper-centric thinking
• Strong Financial Analysis skills required
• Very collaborative mature leadership style & strong leadership skills (experienced in leading teams and/or cross-functional teams)
• Pragmatic Dynamic results-oriented individual with a hands on style
• Able to adapt navigate and have a protagonist role in a fast paced high-growth changing environment
• Excellent interpersonal and communication skills; team player