Junior Precision Influencer Manager Middle East

Beiersdorf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Beiersdorf in the UAE seeks a social-first marketer to grow influencer ecosystems across MENA brands like NIVEA and Eucerin. You will drive activations, build creator communities and manage day-to-day social channels, reporting on performance and insights.

You will lead influencer experiences at launches, manage agencies, and develop creative collaborations that generate buzz and earned impact in a fast-changing market.

Qualifications

• 1-3 years of experience in influencer marketing, creator partnerships, social media or digital marketing.
• Proven experience executing influencer campaigns and events.
• Experience managing agencies and external partners.
• Strong analytical and reporting capabilities.
• Deep understanding of Instagram, TikTok and creator ecosystems.
• Agile, proactive and results-oriented.
• Highly autonomous and organized.
• Ability to thrive in a complex and fast-changing environment.

Responsibilities

• Identify emerging creators and collaboration opportunities.
• Create culturally relevant activations rooted in local consumer insights.
• Execute influencer campaigns for Beiersdorf brands from briefing to delivery and reporting.
• Build and nurture creator communities and partnerships.
• Lead always-on social activity across Instagram and TikTok with agency partners.
• Plan and execute PR kits, gifting programs and influencer events.
• Monitor campaign performance and report KPIs, ROI and budgets.

Job description

Job Description:

Your Tasks

Role Purpose

We're looking for a social-first, culturally connected and digitally savvy marketer to join our MENA team and help grow our influencer and social ecosystem across our brands. You will help drive influencer activations, build creator communities, execute innovative brand experiences, and support the day-to-day management of our social channels.

Role Responsibilties

Influencer Marketing & Creator Communities

• Identify emerging creators, cultural trends and collaboration opportunities.


• Create culturally relevant activations rooted in local consumer insights and behaviours.


• Execute influencer campaigns across NIVEA and Eucerin from briefing through delivery and reporting.


• Ensure continuous brand presence and creator advocacy.


• Build, nurture and manage creator communities.


• Support the development and execution of long-term creator partnerships.

Social Media & Culture

• Lead the implementation of always-on social activity across Instagram and TikTok.


• Manage the always-on social creative agency, ensuring excellence in content planning, publishing, community management and reporting.

Events, Activations & Creator Engagement

• Own the planning and execution of PR kits & gifting programs end-to-end.


• Lead influencer experiences at launch events & activations from concept through execution.


• Develop innovative collaborations and \"out-of-the-box\" ideas that generate buzz, engagement and earned impact.

Measurement, Reporting & Insights

• Manage campaign performance reporting through tools such as CreatorIQ or Traackr


• Monitor KPIs including creator performance, engagement, and ROI.


• Manage budgets, ensure accurate tracking, process invoices, timely reconciliations, and maintain budget trackers.

Agency & Partner Management

• Manage day-to-day relationships with influencer, social, PR and event agencies.


• Monitor execution quality, reporting standards and campaign performance.

Your Profile

• 1-3 years of experience in influencer marketing, creator partnerships, social media or digital marketing.


• Proven experience executing influencer campaigns and events.


• Experience managing agencies and external partners.


• Strong analytical and reporting capabilities.


• Deep understanding of Instagram, TikTok and creator ecosystems.


• Agile, proactive and results-oriented.


• Highly autonomous and organized.


• Ability to thrive in a complex and fast-changing environment.

Languages

• Native Arabic speaker. Fluent English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

For any queries, reach out to Kartik Kulshrestha - Talent Acquisition Lead.