MEA Precision Marketing Lead — Full‑Funnel Growth

Beiersdorf; Dubai; Vor Ort; AED 120.000 - 180.000; Teilzeit

Zusammenfassung

Beiersdorf seeks a specialist to orchestrate precision digital marketing initiatives in a full-funnel approach across Dubai. You will lead planning, audience strategy, and channel optimization to deliver on business objectives and ROI targets.

The role involves close collaboration with media agencies, ecommerce teams, and influencers to ensure integrated campaigns across the consumer journey and omnichannel growth.

Qualifikationen

• Experience in performance marketing on the brand side (last role).
• Prior experience in media agency is a plus.
• Strong analytical capabilities and data-driven mindset.
• Ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning.
• Familiarity with advertising technologies (GMP, DSP, DMP, etc.).

Aufgaben

• Lead planning and execution of full-funnel digital campaigns aligned with business objectives.
• Guide audience strategy, channel selection, KPI definition and campaign optimization.
• Collaborate with media agencies to drive campaign excellence, optimization and ROI.
• Challenge agency recommendations to ensure media strategies meet objectives.
• Drive precision marketing through media efficiency and effectiveness.
• Collaborate with category, influencer, ecommerce, and agency teams for integrated campaigns.

Kenntnisse

Performance marketing

Agency experience

Analytical skills

Marketing objective translation

Digital campaigns execution

Ad tech knowledge

Jobbeschreibung

Beiersdorf seeks a specialist to orchestrate precision digital marketing initiatives in a full-funnel approach across Dubai. You will lead planning, audience strategy, and channel optimization to deliver on business objectives and ROI targets.

The role involves close collaboration with media agencies, ecommerce teams, and influencers to ensure integrated campaigns across the consumer journey and omnichannel growth.