Ecommerce Shopper and Customer Marketing Manager - Middle East

Beiersdorf Group; Dubai; Sur place; AED 180 000 - 260 000; Plein temps

Résumé du poste

Beiersdorf is seeking an eShopper & Customer Marketing Manager for the Middle East in Dubai. You will translate brand and shopper insights into online strategies, own Digital Shelf excellence, and collaborate across eCommerce, Sales, Marketing, and Category to boost search, conversion and profitable growth.

You will lead content standards, Salsify implementations, and AI-driven optimization while building scalable playbooks and governance across markets.

Qualifications

• University degree in Marketing, Business or related discipline.
• 3–4 years in shopper marketing, revenue growth management, customer marketing, trade marketing, category management or eCommerce.
• Strong digital shelf knowledge: content, retailer search, ratings and reviews, retail media and measurement.
• Hands-on with Salsify or comparable PIM platform; knowledge of AI-led search and structured data.
• Able to translate insights into activation plans with measurable actions.

Responsabilités

• Translate brand, category and shopper insights into customer-specific strategies and annual activation plans.
• Develop customer stories and sell-in materials linking shopper needs to commercial opportunities.
• Partner with Sales and KAM to secure visibility and activation support.
• Support assortment, placement, content and promos to boost shopper experience and sales.
• Drive Revenue Growth Management and profitable growth.

Connaissances

E-commerce

Revenue Growth Mgmt

Cross-functional

Salsify

Content Management

AI search

Budget management

Project management

Digital Shelf

Formation

University degree in Marketing/Business

Outils

Salsify

Profitero

Description du poste

Your Tasks

Role Purpose

The eShopper & Customer Marketing Manager Middle East translates brand, category and customer strategies into winning online shopper experiences and customer plans. The role owns Digital Shelf excellence and works across eCommerce, Sales, Marketing, Category and external partners to improve search, conversion and profitable growth. It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam.

Digital Shelf and Content Excellence

• a)Own Digital Shelf standards and execution across e-retailers, marketplaces, omnichannel customers and quick commerce, improving content quality, availability, ratings and reviews, retailer search visibility and conversion. Tracking via Profitero.
• b) Lead Salsify and content syndication across data and asset readiness, retailer connections, mapping, workflows, publishing, issue resolution and market adoption.
• c) Improve search, AI optimization and generative-engine optimization through keyword strategy, structured product data and content designed around shopper queries.
• d) Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers.

Shopper and Customer Planning

• a) Translate brand, category, shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans.
• b) Develop compelling customer stories and sell-in materials that connect shopper needs, brand priorities and commercial opportunities.
• c) Partner with Sales and Key Account teams to secure visibility, activation support and customer investment.
• d) Support assortment, placement, content and promotional choices so customer plans improve both shopper experience and commercial outcomes.
• e) Drive profitable growth Revenue Growth Management

Online activation and Future Ecommerce

• a) Lead online promotions, launches, bundles and key shopping events from concept through execution and post-evaluation.
• b) Ensure innovation and portfolio priorities are translated into strong online activation, content readiness and availability.
• c) Build Live Commerce and Social Commerce capabilities through platform pilots, new formats, practical playbooks and market-readiness plans.
• d) Identify emerging commerce trends and test-and-learn opportunities while maintaining focus on scalable business impact.

Market Share, Insights and Performance

• a) Track and analyze online market share alongside category trends, competitor activity and customer performance.
• b) Identify growth gaps and define customer- and platform-specific actions to outperform the market.
• c) Set key performance indicators and dashboards across Digital Shelf, shopper activation, media and sales performance.
• d) Evaluate effectiveness and turn data into action using clear recommendations, corrective plans and follow-through.

Delivery and cross functional collaboration

• a)Manage budgets, agencies, timelines and deliverables with disciplined prioritization and clear accountability.
• b) Work closely across eCommerce, Sales, Marketing, Category, Media, Supply Chain, Finance and Legal to align plans and resolve execution barriers.
• c) Build practical tools, standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East.
• d) Act as a proactive subject-matter expert who brings constructive challenge, commercial judgment and hands-on support to teams and markets.

Your Profile

1) Education - University degree in Marketing, Business, Commerce or a related discipline.

2) Experience - 3-4 years of experience in shopper marketing, revenue growth management, customer marketing, trade marketing, category management or eCommerce within consumer goods, retail or a related industry. Revenue growth management is an advantage

3) Digital shelf expertise - Strong knowledge of content, retailer search, availability, ratings and reviews, retail media and performance measurement

4) Platforms and Search - Hands-on experience with Salsify or a comparable product-information, product-experience and content-syndication platform. Working knowledge of AI-led search discovery, structured product data and generative-engine optimization.

5) Commercial and Analytical Capability - Ability to translate shopper, category and customer insights into commercially effective activation plans, customer stories and measurable actions

6) Delivery and Influence - Strong budget, project and agency management, communication, influencing and cross-functional stakeholder-management skills.

7) Mindset - Shopper- and customer-centric, analytical, organized, decisive, pragmatic and comfortable working in a fast-paced environment. Proactive ownership and strong follow-through are essential.

8) Language - Fluent business English. Arabic or another regional language is an advantage

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.