Precision Marketing Lead - Middle East

Beiersdorf; Dubai; Sur place; AED 120 000 - 180 000; Temps partiel

Résumé du poste

Beiersdorf seeks a specialist to orchestrate precision digital marketing initiatives in a full-funnel approach across Dubai. You will lead planning, audience strategy, and channel optimization to deliver on business objectives and ROI targets.

The role involves close collaboration with media agencies, ecommerce teams, and influencers to ensure integrated campaigns across the consumer journey and omnichannel growth.

Qualifications

• Experience in performance marketing on the brand side (last role).
• Prior experience in media agency is a plus.
• Strong analytical capabilities and data-driven mindset.
• Ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning.
• Familiarity with advertising technologies (GMP, DSP, DMP, etc.).

Responsabilités

• Lead planning and execution of full-funnel digital campaigns aligned with business objectives.
• Guide audience strategy, channel selection, KPI definition and campaign optimization.
• Collaborate with media agencies to drive campaign excellence, optimization and ROI.
• Challenge agency recommendations to ensure media strategies meet objectives.
• Drive precision marketing through media efficiency and effectiveness.
• Collaborate with category, influencer, ecommerce, and agency teams for integrated campaigns.

Connaissances

Performance marketing

Agency experience

Analytical skills

Marketing objective translation

Digital campaigns execution

Ad tech knowledge

Description du poste

Job Description

Your Tasks

• Lead the planning and execution of full-funnel digital campaigns, ensuring alignment with business objectives and Precision Marketing principles.
• Guide audience strategy, channel selection, KPI definition, and campaign optimization to maximize performance.
• Work closely with media agency teams to drive campaign excellence, optimization, and business results.
• Manage and challenge agency recommendations, ensuring media strategies and plans deliver against business objectives and ROI expectations.
• Drive Precision Marketing excellence through strong media efficiency & effectiveness.
• Partner with category, influencer, ecommerce, and agency teams to ensure integrated campaign execution across the full consumer journey.
• Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers.

Contract Duration

7 months

Job Posting Description

Orchestrate Precision Marketing Activities

• Lead the planning and execution of full-funnel digital campaigns, ensuring alignment with business objectives and Precision Marketing principles.
• Guide audience strategy, channel selection, KPI definition, and campaign optimization to maximize performance.
• Work closely with media agency teams to drive campaign excellence, optimization, and business results.
• Manage and challenge agency recommendations, ensuring media strategies and plans deliver against business objectives and ROI expectations.
• Drive Precision Marketing excellence through strong media efficiency & effectiveness.
• Partner with category, influencer, ecommerce, and agency teams to ensure integrated campaign execution across the full consumer journey.
• Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers.

Define, Monitor & Optimize Measurement Approach

• Define campaign measurement frameworks and ensure the right data sources, attribution models, and tracking capabilities are in place to measure success and support optimization.
• Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
• Strengthen tracking and reporting capabilities to provide clearer visibility on campaign performance & business impact.
• Conduct post-campaign analyses, identify key insights and opportunities, translating into actionable recommendations.
• Drive a test-and-learn culture by identifying opportunities for audience, channel, creative, and media optimization.

Drive Continuous Improvement & Capability Building

• Stay up to date with digital platform, algorithm, and measurement changes, translating implications into actionable recommendations for the business.
• Identify opportunities to improve campaign performance through new capabilities, audience strategies, media solutions, and emerging best practices.
• Ensure key processes, tools, and frameworks remain effective and fit for purpose across the organization.

Your Profile

• Previous experience in "performance marketing" on brand side (as last role)
• Prior to that, ideal if experience from within media agency (before moving to brand)
• Analytical skills
• Ability to effectively translate marketing objectives into digital execution
• Comprehensive knowledge on digital campaigns execution and planning
• Knowledge of advertising tech: GMP, DSP, DMP, etc.

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.