Ecommerce Shopper and Customer Marketing Manager - Middle East

Beiersdorf; Dubai; On-site; AED 240,000 - 320,000; Full time

Job summary

Beiersdorf Middle East is seeking an eShopper & Customer Marketing Manager to translate brand and category strategies into winning online shopper experiences across eCommerce, Sales, and Marketing. You will own Digital Shelf excellence, improve search and conversion, and work with external partners to drive profitable growth in the Middle East.

You will lead Salsify-based content syndication, develop customer activation plans, and build live/social commerce capabilities with a data-driven

Qualifications

• University degree in Marketing, Business or related discipline.
• 3–4 years in shopper marketing, revenue growth management or eCommerce.
• Strong digital shelf content, retailer search visibility and performance measurement.
• Hands-on with Salsify or similar PIM/content-syndication platform.
• Fluent business English; Arabic an advantage.
• Strong budget, project and cross-functional stakeholder management.

Responsibilities

• Own Digital Shelf standards across e-retailers, marketplaces and omnichannel customers.
• Translate brand/category insights into customer-specific activation plans.
• Lead online promotions, launches, bundles and key shopping events from concept to evaluation.
• Build Live and Social Commerce capabilities and pilots.
• Track online market share, trends and performance; turn data into action.
• Manage budgets, timelines and agencies with disciplined prioritization.

Skills

Digital shelf expertise

Salsify

Commercial & analytical capability

Delivery & influence

Problem solving

Fluent English

Education

University degree in Marketing, Business, Commerce or related discipline

Tools

Salsify

Job description

Role Purpose

The eShopper & Customer Marketing Manager Middle East translates brand, category and customer strategies into winning online shopper experiences and customer plans. The role owns Digital Shelf excellence and works across eCommerce, Sales, Marketing, Category and external partners to improve search, conversion and profitable growth. It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam.

• Digital Shelf and Content Excellence
• Own Digital Shelf standards and execution across e-retailers, marketplaces, omnichannel customers and quick commerce, improving content quality, availability, ratings and reviews, retailer search visibility and conversion. Tracking via Profitero.
• Lead Salsify and content syndication across data and asset readiness, retailer connections, mapping, workflows, publishing, issue resolution and market adoption.
• Improve search, AI optimization and generative-engine optimization through keyword strategy, structured product data and content designed around shopper queries.
• Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers.
• Shopper and Customer Planning
• Translate brand, category, shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans.
• Develop compelling customer stories and sell-in materials that connect shopper needs, brand priorities and commercial opportunities.
• Partner with Sales and Key Account teams to secure visibility, activation support and customer investment.
• Support assortment, placement, content and promotional choices so customer plans improve both shopper experience and commercial outcomes.
• Online activation and Future Ecommerce
• Lead online promotions, launches, bundles and key shopping events from concept through execution and post-evaluation.
• Ensure innovation and portfolio priorities are translated into strong online activation, content readiness and availability.
• Build Live Commerce and Social Commerce capabilities through platform pilots, new formats, practical playbooks and market-readiness plans.
• Identify emerging commerce trends and test-and-learn opportunities while maintaining focus on scalable business impact.
• Market Share, Insights and Performance
• Track and analyze online market share alongside category trends, competitor activity and customer performance.
• Identify growth gaps and define customer- and platform-specific actions to outperform the market.
• Set key performance indicators and dashboards across Digital Shelf, shopper activation, media and sales performance.
• Evaluate effectiveness and turn data into action using clear recommendations, corrective plans and follow-through.
• Delivery and cross functional collaboration
• Manage budgets, agencies, timelines and deliverables with disciplined prioritization and clear accountability.
• Work closely across eCommerce, Sales, Marketing, Category, Media, Supply Chain, Finance and Legal to align plans and resolve execution barriers.
• Build practical tools, standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East.
• Act as a proactive subject-matter expert who brings constructive challenge, commercial judgment and hands‑on support to teams and markets.

Your Tasks

Role Purpose

The eShopper & Customer Marketing Manager Middle East translates brand, category and customer strategies into winning online shopper experiences and customer plans. The role owns Digital Shelf excellence and works across eCommerce, Sales, Marketing, Category and external partners to improve search, conversion and profitable growth. It is a specialist role that delivers through cross-functional influence and is part of the Middle East E-commerceTeam.

• Digital Shelf and Content Excellence
• Own Digital Shelf standards and execution across e-retailers, marketplaces, omnichannel customers and quick commerce, improving content quality, availability, ratings and reviews, retailer search visibility and conversion. Tracking via Profitero.
• Lead Salsify and content syndication across data and asset readiness, retailer connections, mapping, workflows, publishing, issue resolution and market adoption.
• Improve search, AI optimization and generative-engine optimization through keyword strategy, structured product data and content designed around shopper queries.
• Establish clear governance and performance routines to identify gaps quickly and raise execution standards consistently across markets and customers.
• Shopper and Customer Planning
• Translate brand, category, shopper and customer insights into customer-specific strategies and annual activation plans aligned with joint business plans.
• Develop compelling customer stories and sell‑in materials that connect shopper needs, brand priorities and commercial opportunities.
• Partner with Sales and Key Account teams to secure visibility, activation support and customer investment.
• Support assortment, placement, content and promotional choices so customer plans improve both shopper experience and commercial outcomes.
• Drive profitable growth Revenue Growth Management
• Online activation and Future Ecommerce
• Lead online promotions, launches, bundles and key shopping events from concept through execution and post‑evaluation.
• Ensure innovation and portfolio priorities are translated into strong online activation, content readiness and availability.
• Build Live Commerce and Social Commerce capabilities through platform pilots, new formats, practical playbooks and market‑readiness plans.
• Identify emerging commerce trends and test‑and‑learn opportunities while maintaining focus on scalable business impact.
• Market Share, Insights and Performance
• Track and analyze online market share alongside category trends, competitor activity and customer performance.
• Identify growth gaps and define customer‑ and platform‑specific actions to outperform the market.
• Set key performance indicators and dashboards across Digital Shelf, shopper activation, media and sales performance.
• Evaluate effectiveness and turn data into action using clear recommendations, corrective plans and follow‑through.
• Delivery and cross functional collaboration
• Manage budgets, agencies, timelines and deliverables with disciplined prioritization and clear accountability.
• Work closely across eCommerce, Sales, Marketing, Category, Media, Supply Chain, Finance and Legal to align plans and resolve execution barriers.
• Build practical tools, standards and capabilities that strengthen online shopper and customer marketing execution across the Middle East.
• Act as a proactive subject‑matter expert who brings constructive challenge, commercial judgment and hands‑on support to teams and markets.

Your Profile

• Education - University degree in Marketing, Business, Commerce or a related discipline.
• Experience - 3-4 years of experience in shopper marketing, revenue growth management, customer marketing, trade marketing, category management or eCommerce within consumer goods, retail or a related industry. Revenue growth management is an advantage
• Digital shelf expertise - Strong knowledge of content, retailer search, availability, ratings and reviews, retail media and performance measurement
• Platforms and Search - Hands‑on experience with Salsify or a comparable product‑information, product‑experience and content‑syndication platform. Working knowledge of AI‑led search discovery, structured product data and generative‑engine optimization.
• Commercial and Analytical Capability - Ability to translate shopper, category and customer insights into commercially effective activation plans, customer stories and measurable actions
• Delivery and Influence - Strong budget, project and agency management, communication, influencing and cross‑functional stakeholder‑management skills.
• Mindset - Shopper‑and customer‑centric, analytical, organized, decisive, pragmatic and comfortable working in a fast‑paced environment. Proactive ownership and strong follow‑through are essential.
• Language - Fluent business English. Arabic or another regional language is an advantage

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well‑known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.