MEA Precision Marketing Lead: Data-Driven Growth

Beiersdorf Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Beiersdorf seeks a Performance Marketing lead to drive full-funnel digital campaigns from plan to execution in partnership with brand, media agencies, and ecommerce teams. You will shape audience strategy, channel mix, and KPI tracking to maximize ROI and align with Precision Marketing principles.

The role requires strong analytical skills and the ability to translate marketing objectives into actionable digital campaigns across omnichannel experiences, leveraging GMP, DSP, and DMP.

Qualifications

• Experience in performance marketing on brand side (as last role).
• Prior experience in media agency is a plus before moving to brand.
• Strong analytical skills with ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning; familiarity with ad tech (GMP, DSP, DMP).

Responsibilities

• Lead planning and execution of full-funnel digital campaigns aligned to business objectives and Precision Marketing principles.
• Define audience strategy, channel selection, KPI definition and campaign optimization.
• Collaborate with media agencies to drive campaign excellence, optimization and ROI.
• Challenge agency recommendations to ensure media strategies meet objectives and ROI expectations.
• Drive Precision Marketing excellence through media efficiency and effectiveness.
• Partner with category, influencer, ecommerce, and agency teams for integrated campaigns across the consumer journey.
• Support ecommerce teams to drive growth across omnichannel and pure-play retailers.

Skills

Performance marketing

Analytical skills

Translate marketing objectives

Digital campaigns

Tools

GMP

DSP

DMP

Job description

Beiersdorf seeks a Performance Marketing lead to drive full-funnel digital campaigns from plan to execution in partnership with brand, media agencies, and ecommerce teams. You will shape audience strategy, channel mix, and KPI tracking to maximize ROI and align with Precision Marketing principles.

The role requires strong analytical skills and the ability to translate marketing objectives into actionable digital campaigns across omnichannel experiences, leveraging GMP, DSP, and DMP.