Precision Marketing Lead

Beiersdorf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Beiersdorf in Dubai is seeking a dynamic marketer to orchestrate precision digital campaigns across the full consumer journey. You will lead planning, audience strategy, and measurement to optimize performance and ROI, partnering with media agencies and ecommerce teams to drive omnichannel growth.

The role requires strong analytical skills, experience in performance marketing on the brand side, and familiarity with advertising tech such as GMP, DSP, and DMP.

Qualifications

• Previous experience in performance marketing on brand side as last role.
• Experience from within a media agency prior to moving to brand is ideal.
• Analytical skills are required.
• Ability to translate marketing objectives into digital execution.
• Comprehensive knowledge of digital campaigns execution and planning.
• Knowledge of advertising tech like GMP, DSP, DMP, etc.

Responsibilities

• Lead planning and execution of full-funnel digital campaigns aligning with business objectives and Precision Marketing principles.
• Guide audience strategy, channel selection, KPI definition and campaign optimization to maximize performance.
• Work closely with media agency teams to drive campaign excellence, optimization and ROI.
• Manage and challenge agency recommendations, ensuring media strategies and plans deliver against objectives and ROI expectations.
• Drive Precision Marketing excellence through media efficiency and effectiveness.
• Partner with category, influencer, ecommerce and agency teams for integrated campaign execution across the full consumer journey.
• Partner with Ecommerce teams to drive growth across omnichannel and pure-play retailers.
• Define, monitor and optimize measurement approach; establish data sources, attribution models, and tracking capabilities.
• Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement.
• Strengthen tracking and reporting for clearer visibility on campaign performance and business impact.
• Conduct post-campaign analyses and translate insights into actionable recommendations.
• Drive a test-and-learn culture by identifying opportunities for audience, channel, creative and media optimization.
• Stay up to date with digital platform algorithms and measurement changes, translating implications into actionable recommendations.
• Identify opportunities to improve campaign performance through new capabilities, audience strategies, media solutions and best practices.
• Ensure key processes, tools and frameworks remain effective and fit for purpose across the organization.

Skills

Analytical skills

Performance marketing

Digital campaign execution

Campaign optimization

Audience strategy

Measurement & analytics

Tools

GMP

DSP

DMP

Job description

Orchestrate Precision Marketing Activities

• -Lead the planning and execution of full-funnel digital campaigns ensuring alignment with business objectives and Precision Marketing principles
• -Guide audience strategy channel selection KPI definition and campaign optimization to maximize performance
• -Work closely with media agency teams to drive campaign excellence optimization and business results
• -Manage and challenge agency recommendations ensuring media strategies and plans deliver against business objectives and ROI expectations
• -Drive Precision Marketing excellence through strong media efficiency amp effectiveness
• -Partner with category influencer ecommerce and agency teams to ensure integrated campaign execution across the full consumer journey
• -Partner closely with Ecommerce teams to drive growth across omnichannel and pure-play retailers
• Define Monitor amp Optimize Measurement Approach
• -Define campaign measurement frameworks and ensure the right data sources attribution models and tracking capabilities are in place to measure success and support optimization
• -Establish governance and performance review routines to monitor campaign effectiveness and drive continuous improvement
• -Strengthen tracking and reporting capabilities to provide clearer visibility on campaign performance amp business impact
• -Conduct post-campaign analyses identify key insights and opportunities translating into actionable recommendations
• -Drive a test-and-learn culture by identifying opportunities for audience channel creative and media optimization
• Drive Continuous Improvement amp Capability Building
• -Stay up to date with digital platform algorithm and measurement changes translating implications into actionable recommendations for the business
• -Identify opportunities to improve campaign performance through new capabilities audience strategies media solutions and emerging best practices
• -Ensure key processes tools and frameworks remain effective and fit for purpose across the organization
• - Previous experience in "performance marketing" on brand side (as last role)
• - Prior to that, ideal if experience from within media agency (before moving to brand)
• - Analytical skills
• - Ability to effectively translate marketing objectives into digital execution
• - Comprehensive knowledge on digital campaigns execution and planning
• - Knowledge of advertising tech: GMP, DSP, DMP, etc.