Growth Marketing Executive (Performance & Media)

Client of Salt; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Client of Salt is seeking a hands-on performance marketer to plan, execute and optimise paid media campaigns across search, social, display and programmatic channels. You will own campaign setup, targeting, testing and regular reporting for multi-market initiatives.

Role requires strong analytical skills, advanced Excel, and familiarity with GA4, Looker Studio/Power BI. You will work with creative and analytics peers to improve landing pages and ad effectiveness, driving clear ROI.

Qualifications

• Four to six years of hands-on paid media or performance marketing experience.
• Direct campaign-management experience across major advertising platforms.
• Strong analytical and Excel skills.
• Multi-market or multi-brand experience is preferred.

Responsibilities

• Campaign setup and execution across paid search, paid social, display, video and other channels.
• Campaign optimisation; monitor spend, CPC/CPM/CTR/CPA and other funnel metrics; adjust bids and budgets accordingly.
• Media planning and research; forecast scenarios and budget phasing; monitor platform changes and new formats.
• Measurement and reporting; weekly/monthly performance reports and ROI analysis; resolve attribution data discrepancies.
• Creative and landing-page collaboration to improve advertising effectiveness and document learnings.

Skills

Paid media

Performance marketing

Analytical skills

Stakeholder management

Strong communication

Multi-market experience

Education

Bachelor's degree in marketing, advertising, business, analytics, or a related discipline

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Programmatic advertising fundamentals

GA4

Looker Studio

Power BI

Advanced Excel

UTM taxonomy

A/B testing

Job description

Plan execute monitor and optimise paid media campaigns for group and priority portfolio initiatives The role owns disciplined campaign setup budget management audience targeting testing reporting and continuous performance improvement

Key responsibilities

• Campaign setup and execution Build and launch campaigns across approved paid search paid social display video and other performance channels Implement audience bidding creative placement budget naming and UTM settings accurately
• Campaign optimisation Monitor spend CPC CPM CTR conversion rate CPL CPA and other funnel metrics Adjust bids audiences placements creative and budgets based on performance data and recommend corrective or reallocation actions quickly
• Media planning and research Support channel and audience planning using platform data competitor research and historical performance Prepare forecast scenarios and budget phasing and monitor platform changes and new advertising formats
• Measurement and reporting Prepare weekly and monthly performance reports with clear findings and recommended actions Work with Marketing Analytics on attribution data discrepancies and return-on-investment reporting and maintain accurate spend records
• Creative and landing-page collaboration Provide performance feedback to Creative teams to improve advertising effectiveness Partner with Digital Experience colleagues on landing-page and conversion improvements and document reusable learnings

Key deliverables

• Accurate campaign setupDaily and weekly optimisation
• Media plans and forecasts
• Performance dashboards
• Testing logs
• Budget pacing trackers
• Creative performance feedback

Measures of success

• CPL CPA and CACConversion rate
• Budget pacing accuracy
• Return on marketing investment
• Campaign launch accuracy
• Testing velocity
• Tracking completeness
• Quality of optimisation recommendations

Qualifications

• Bachelor s degree in marketing
• advertising
• business
• analytics
• or a related discipline
• Fluent English is required
• Arabic is desirable

Required experience

• Four to six years of hands-on paid media or performance marketing experience
• Direct campaign-management experience across major advertising platforms
• Strong analytical and Excel skills
• Multi-market or multi-brand experience is preferred

Technical skills

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Programmatic advertising fundamentals
• GA4
• Looker Studio or Power BI fundamentals
• Advanced Excel
• UTM taxonomy
• A B testing

Core competencies

Sound strategic and commercial judgement appropriate to the role level Ownership of outcomes quality and follow-through Strong stakeholder management and collaboration across group and portfolio teams Clear written and verbal communication including the ability to simplify complex information Strong prioritisation and execution in a fast-evolving environment Curiosity learning agility and responsible use of data digital tools and AI

Ideal candidate profile

A hands-on performance marketer who enjoys optimisation and understands the commercial meaning behind media metrics

Role scope

Responsibilities may evolve as the organisation and its portfolio businesses continue to grow Bachelor s degree in marketing, advertising, business, analytics, or a related discipline. Fluent English is required; Arabic is desirable. Four to six years of hands-on paid media or performance marketing experience. Direct campaign-management experience across major advertising platforms. Strong analytical and Excel skills. Multi-market or multi-brand experience is preferred. Google AdsMeta Ads ManagerLinkedIn Campaign ManagerProgrammatic advertising fundamentalsGA4Looker Studio or Power BI fundamentalsAdvanced ExcelUTM taxonomyA/B testingSound strategic and commercial judgement appropriate to the role level. Ownership of outcomes, quality, and follow-through. Strong stakeholder management and collaboration across group and portfolio teams. Clear written and verbal communication, including the ability to simplify complex information. Strong prioritisation and execution in a fast-evolving environment. Curiosity, learning agility, and responsible use of data, digital tools, and AI. A hands-on performance marketer who enjoys optimisation and understands the commercial meaning behind media metrics.