Performance Marketing

Korvage Inc.; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Korvage Inc. is seeking an experienced Performance Marketing Specialist in Dubai to plan, manage, and optimize digital advertising campaigns that generate high-quality leads and growth.

The role involves handling Google Ads, Meta Ads, and LinkedIn Ads, setting up tracking, and analyzing performance to boost CPL, CPA, ROAS, and conversions. You will collaborate with content, design, sales, and business development teams, run A/B tests, and report results to inform budget decisions and strategy.

Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Experience with paid advertising platforms and campaign optimization.

Responsibilities

• Plan and execute performance marketing campaigns across multiple digital platforms.
• Create and manage campaigns based on business goals, audience, and budget.
• Set up and optimize campaigns for leads, conversions, and website traffic.
• Track key performance metrics and provide regular performance reports.
• Identify underperforming campaigns and implement corrective actions.
• Develop strategies for retargeting and remarketing campaigns.
• Stay updated with digital advertising trends and platform updates.

Skills

Performance marketing

Campaign optimization

Analytics & reporting

Data-driven decision making

Communication & teamwork

Lead generation & conversions

A/B testing & experimentation

Budget management

Excel / Google Sheets

Tools

Google Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Google Analytics / GA4

Google Tag Manager (GTM)

Looker Studio / Data Studio

Job description

We are looking for an experienced Performance Marketing Specialist who can plan, manage, and optimize digital advertising campaigns to generate quality leads, conversions, and business growth.

The ideal candidate should have hands-on experience with paid advertising platforms, campaign optimization, analytics, conversion tracking, and performance reporting.

Key Responsibilities

• Plan and execute performance marketing campaigns across multiple digital platforms.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid advertising platforms.
• Create and manage campaigns based on business goals, target audience, and budget.
• Conduct keyword research, audience research, and competitor analysis.
• Set up and optimize campaigns for leads, conversions, sales, and website traffic.
• Monitor campaign performance and make regular adjustments to improve results.
• Track key performance metrics such as CPL, CPA, CTR, CPC, ROAS, conversion rate, and ROI.
• Create and manage A/B tests for ad creatives, copy, landing pages, audiences, and campaigns.
• Work closely with content, design, sales, and business development teams.
• Analyze campaign data and prepare regular performance reports.
• Identify underperforming campaigns and take corrective actions.
• Manage advertising budgets effectively and ensure maximum return on investment.
• Set up and monitor conversion tracking, pixels, events, and analytics.
• Develop strategies for retargeting and remarketing campaigns.
• Stay updated with the latest digital advertising trends, platform updates, and industry best practices.
• Continuously experiment with new strategies to improve campaign performance.

Required Skillset

• 3+ years of hands-on experience in Performance Marketing.
• Strong knowledge of Google Ads.
• Strong knowledge of Meta Ads (Facebook & Instagram).
• Experience with LinkedIn Ads is an advantage.
• Good understanding of Google Analytics / GA4.
• Knowledge of Google Tag Manager (GTM) and conversion tracking.
• Strong understanding of SEO and digital marketing fundamentals.
• Experience with lead generation and conversion campaigns.
• Strong knowledge of CPC, CPM, CTR, CPL, CPA, ROAS, ROI, and conversion rate.
• Experience in A/B testing and campaign optimization.
• Good knowledge of audience targeting and retargeting.
• Ability to analyze marketing data and identify trends.
• Strong Excel / Google Sheets skills for reporting and analysis.
• Good understanding of landing page optimization.
• Strong analytical and problem-solving skills.
• Good communication and teamwork skills.
• Ability to manage multiple campaigns and budgets simultaneously.
• Data-driven approach to decision-making.

Preferred Skills

• Experience with B2B and B2C performance marketing.
• Experience managing high-budget paid advertising campaigns.
• Knowledge of marketing automation and CRM tools.
• Experience with Looker Studio / Data Studio.
• Basic understanding of Conversion Rate Optimization (CRO).
• Experience working with creative teams on ad creatives and copy.
• Ability to create clear, insightful, and actionable performance reports.