Digital Marketing Manager

Seal Infotech Pvt Ltd; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

Seal Infotech Pvt Ltd in Dubai seeks an experienced Digital Marketing Leader to drive SEO/SEM, email, social media, and display campaigns. You will lead a skilled team, plan cross-channel initiatives, and optimize campaigns to meet ROI and KPI targets.

The role requires strong analytics, hands-on experience with web analytics tools, ad tech, and conversion optimization, with a focus on driving growth in a dynamic IT/advertising landscape.

Qualifications

• Minimum 6+ years of experience in IT and Advertising Industry.
• Proven working experience in digital marketing.
• Led and managed SEO/SEM, marketing databases, email, social media and display campaigns.
• Highly creative with experience identifying target audiences and devising engaging digital campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
• Working knowledge of ad serving tools.
• Experience setting up and optimizing Google Adwords campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Experience with A/B and multivariate experiments.
• Strong analytical skills and data-driven thinking.
• Experience optimizing landing pages and user funnels.
• Up-to-date with latest trends and best practices in online marketing and measurement.

Responsibilities

• Lead and manage a team of SEO/SMO and PPC specialists.
• Plan and execute digital marketing campaigns across SEO, SEM, marketing databases, email, social media and display advertising.
• Design, build and maintain our social media presence.
• Measure campaign performance against goals, ROI and KPIs.
• Identify trends and optimize spend and performance based on insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize analytics to evaluate end-to-end customer experience across channels.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Skills

Digital marketing leadership

SEO/SEM management

Campaign analytics

Landing page optimization

A/B testing

Google Analytics

Tools

Google Analytics

Google Ads

WebTrends

Ad serving tools

Job description

Responsibilities

• Lead and manage team of SEO SMO and PPC specialists
• Plan and execute all digital marketing including SEO SEM marketing database email social media and display advertising campaigns
• Design build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals ROI and KPIs
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate

Qualifications

• Minimum 6+ years of experience in IT and Advertising Industry.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Experience with A/B and multivariate experiments
• Preferred
• Strong analytical skills and data-driven thinking
• Experience in optimizing landing pages and user funnels
• Up-to-date with the latest trends and best practices in online marketing and measurement