Manager_ Performance Marketing

Landmark Group; United Arab Emirates; Sur place; AED 120 000 - 180 000; Plein temps

Résumé du poste

Landmark Group in the UAE is seeking a Performance Marketing Lead to own paid media across Google, Meta, TikTok and emerging channels. You will drive campaigns, optimize ROAS, CAC and conversions, and collaborate with Ecommerce, Brand, CRM and Analytics teams to accelerate omnichannel growth.

The role demands independent leadership, agency governance, and building dashboards for executive insight, with a strong emphasis on data-driven attribution.

Qualifications

• Plan, execute and optimize paid media across Google, Meta, TikTok and emerging channels.
• Deliver ROAS, CAC, Conversion Rate and Revenue targets.
• Develop executive dashboards and provide actionable insights using GA4, GTM and Looker Studio.

Responsabilités

• Own paid revenue, customer acquisition and media efficiency.
• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Lead media agencies through governance, planning, optimization and performance reviews.
• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.
• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Lead structured testing across audiences, creatives, landing pages, offers and bidding.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

Connaissances

Paid media strategy

Performance marketing

Campaign optimization

Data analysis

GA4

GTM

Looker Studio

Excel

CRM platforms

Attribution models

Outils

Google Ads

Meta Ads

TikTok Ads

GA4

Google Tag Manager

Looker Studio

Google Merchant Center

Product Feed Management

Meta CAPI

Pixels

Description du poste

KEY RESPONSIBILITIES

Commercial Ownership

• Own paid revenue, customer acquisition and media efficiency.
• Deliver agreed KPIs including ROAS, CAC, Conversion Rate and Revenue.

Performance Marketing

• Plan, execute and optimize Google, Meta, TikTok and emerging paid channels.
• Continuously improve campaign structure, bidding, audiences and creatives.

Agency Management

• Lead media agencies through clear governance, planning, optimization and performance reviews.

Analytics & Measurement

• Develop executive dashboards and actionable insights using GA4, GTM and reporting platforms.
• Ensure accurate tracking and attribution across digital properties.

Ecommerce & Omnichannel

• Partner with Ecommerce, Brand, CRM, Merchandising and Analytics teams.
• Support initiatives that drive both ecommerce growth and store traffic.

Experimentation & Innovation

• Lead structured testing across audiences, creatives, landing pages, offers and bidding.
• Identify opportunities using AI, automation and new digital technologies.

Leadership

• Operate independently with minimal supervision.
• Coach agency partners and contribute to the long-term capability of the Digital Marketing team.

MANDATORY TECHNICAL CAPABILITIES

• Google Ads, Meta Ads, TikTok Ads
• GA4, Google Tag Manager, Looker Studio
• Google Merchant Center & Product Feed Management
• Meta CAPI, Pixels and Conversion Tracking
• Advanced Excel and reporting
• Understanding of CRM platforms, CRO and attribution models