Performance Marketing Specialist

Adamconsulting; Dubai; On-site; AED 111,600 - 167,400; Full time

Job summary

A marketing consultancy in Dubai is seeking a performance-driven marketer to optimize paid campaigns and generate measurable results. The role demands expertise in managing budgets across platforms like Google Ads and LinkedIn, with a strong focus on data analysis and A/B testing. Candidates should have 3–5+ years of experience in performance marketing and demonstrate a proven ability to turn marketing spend into profitable outcomes. This position focuses solely on performance metrics, not branding or content.

Qualifications

• 3–5+ years in performance marketing or paid media roles.
• Proven hands-on experience managing and optimizing paid ad budgets.
• Strong analytical mindset with confidence in performance data.

Responsibilities

• Own and optimize paid campaigns across Google Ads, Meta, LinkedIn.
• Ensure accurate conversion tracking using GA4 and GTM.
• Run ongoing A/B tests on creatives and audiences.

Skills

Performance marketing

Campaign optimization

Data analysis

Google Ads

Facebook Ads

LinkedIn Ads

Tools

GA4

GTM

Job description

Collaboration, continuous development and high performance

This role exists for one reason: return on investment.

We are seeking a performance-driven marketer whose primary responsibility is to optimize paid campaigns to generate measurable results — qualified leads, pipeline contribution, and revenue impact.

If you are motivated by dashboards, obsessed with testing, and accountable to numbers, this role is for you.

Core Objective

Turn marketing spend into profitable, trackable outcomes.

Key Responsibilities

• Paid Media & Optimization (Primary Focus)
  • Own and optimize paid campaigns across Google Ads, Meta, LinkedIn, and remarketing platforms
  • Manage budgets with strict performance discipline
  • Continuously improve CPL, CVR, and ROAS through structured testing
  • Scale what performs and pause what does not
• Tracking, Data & Reporting
  • Ensure accurate conversion tracking (GA4, GTM, pixels, events)
  • Monitor performance daily and optimize accordingly
  • Build clear reporting dashboards focused on ROI, not vanity metrics
  • Analyze lead quality in partnership with Sales
• Testing & Growth
  • Run ongoing A/B tests on creatives, copy, audiences, and funnels
  • Identify drop‑off points and conversion leaks
  • Recommend landing page and funnel improvements based on data
  • Collaborate with Sales to define lead quality benchmarks
  • Track MQL → SQL performance and optimize campaigns accordingly
  • Close the feedback loop between spend and revenue

What Success Looks Like

• Improved return on ad spend (ROAS)
• Reduced cost per qualified lead (CPL)
• Consistent flow of high-quality leads
• Clear visibility between spend, leads, and pipeline

Required Experience

• 3–5+ years in performance marketing or paid media roles
• Proven hands‑on experience managing and optimizing paid ad budgets
• Strong analytical mindset with confidence in performance data
• Experience with GA4, GTM, and conversion tracking
• Ability to clearly explain results, insights, and next actions

KPI's

• Lead quality and pipeline contribution

Important Notice

This is not a brand, content, or social media role.

This position is for a marketer who is comfortable being measured by results and understands that performance is not subjective — it is visible in the numbers.