Parents Relations Executive

GEMS FOUNDERS SCHOOL- AL MIZHAR; Abu Dhabi; On-site; AED 60,000 - 90,000; Full time

Job summary

GEMS Education in Abu Dhabi seeks an experienced Parents Relations Executive to support the principal in building a strong parent community and achieving enrolment targets. You will provide exceptional customer service to parents, promote the school, and support marketing initiatives across English and Arabic channels.

You will coordinate tours, manage Front of House, develop newsletters, and organize parent events.

Qualifications

• Degree from a reputed university is desirable.
• Minimum two years in a customer service focused role.
• Proven success with meeting sales targets is mandatory; ability to influence the team to deliver results.
• Relationship management experience with parental community.
• Effective written and spoken communication.
• Strong interpersonal skills in a diverse environment.

Responsibilities

• Coordinate and lead school tours for prospective parents and visitors to meet enrolment targets.
• Manage Front of House/Reception delivering high-quality customer service to parents.
• Develop and maintain school communications channels (newsletters, etc.).
• Organize parent/community events to engage parents in school activities.
• Promote the school using stories and photos for internal and external channels.
• Collaborate on retention strategies with key school leaders and Marketing.
• Survey new parent views and analyze feedback with recommendations.
• Assist with development and implementation of the school marketing strategy.
• Develop events calendar with Principal/CEO and Registrar to support enrolment activities.
• Ensure GEMS policies and codes of conduct are followed.
• Maintain open lines of communication with parents for concerns and feedback.
• Promote other GEMS schools when appropriate.
• Attend meetings and serve on committees.

Skills

Customer service

Sales targets

Relationship management

Communication skills

Interpersonal skills

Education

BA/BSc degree

Job description

Job description

We are seeking an experienced and dedicated Parents Relations Executive to join us at GEMS Education. The candidate will support the principal in developing a strong and active parent community as the central pillar of the school's culture. You will be responsible for ensuring the achievement of enrolment targets, providing high-quality customer service to new and existing parents, and supporting the promotion and marketing of the school to relevant stakeholders.

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channel, such as newsletters, to ensure the school parent population is fully aware of the school's activities as a key driver of customer/student retention.
• Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.
• If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
• In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support theekonlment activities for the academic year.
• Ensure the GEMS policies, procedures and codes of conduct are followed at all times.
• Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback is handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required)
• Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitator relationships between parents and GEMS schools.
• Attend project / staff meetings and serve on committees as required.

Qualifications & Experience

• A college Degree from a reputed university is desirable (BA or BSc).
• A minimum two years in a customer service focused role.
• Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
• Relationship management experience – able to build and influence professional relationships with peer group as well as parental community.
• Effective communicator (written and spoken).
• Interpersonal skills, able to operate in a diverse environment.

Preferred candidate

Years of experience

2+ years