Parent Relations Executive - GEMS Education - Dubai, UAE

Gems Education UAE; Dubai; On-site; AED 100,440 - 145,080; Full time

Benefits offered by this job

Competitive tax-free salary

Attractive benefits package

Professional development and career advancement

Access to GEMS Rewards programme

Job summary

GEMS Education UAE is seeking a Parent Relations Executive in Dubai to foster a strong parent community and provide excellent customer service. The role involves coordinating school tours, managing front-of-house operations, and supporting enrollment efforts to enhance the experience for families.

The ideal candidate should possess a Bachelor’s degree and have at least two years of relevant experience in customer service or marketing. Join a collaborative and multicultural environment with growth opportunities.

Qualifications

• Minimum two years of experience in customer service, marketing or parent relations.
• Proven ability to meet sales or enrollment targets in a service-oriented environment.
• Strong relationship management skills to build trust with parents.

Responsibilities

• Coordinate and conduct school tours for prospective parents.
• Manage front-of-house operations to ensure customer service.
• Support enrollment targets by assisting prospective parents.
• Organize events to strengthen engagement with the school community.
• Develop and maintain communication channels including newsletters.

Skills

Customer service and relationship management

School enrollment support and marketing coordination

Event planning and community engagement

Communication and stakeholder management

Administrative and front office operations

Data analysis and reporting

Education

Bachelor's degree from a recognized university

Job description

Position Overview

Parent Relations Executive at GEMS Education in Dubai supports the development of a strong and engaged parent community while ensuring excellent customer service and communication between the school and families. The role focuses on parent engagement, school promotion, enrollment support, and managing front‑of‑house operations to enhance the overall school experience for students and parents.

Job Details

Country: UAE
City: Dubai
Industry: Education
Function: Customer Support - Client Care
Salary: 9000–13000 monthly (market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full‑time

Key Responsibilities

• Coordinate and conduct school tours for prospective parents and visitors, presenting the school's values and academic offerings.
• Manage front‑of‑house and reception operations to ensure professional and responsive customer service.
• Support enrollment targets by assisting prospective parents through the admissions and information process.
• Organize parent and community events that strengthen engagement with the school community.
• Develop and maintain school communication channels including newsletters and parent updates.
• Provide stories, updates, and promotional material highlighting school achievements for internal and external communication.
• Work with school leadership and marketing teams to support enrollment campaigns and marketing initiatives.
• Conduct surveys with new parents and analyze feedback to improve enrollment processes and parent experience.
• Maintain effective communication with parents to resolve concerns, complaints, or enquiries promptly.
• Assist with planning and implementing events and activities that support student recruitment and retention.

Ideal Profile

• Bachelor's degree from a recognized university is preferred.
• Minimum two years of experience in a customer service, marketing, or parent relations role.
• Proven ability to meet sales or enrollment targets in a service‑oriented environment.
• Strong relationship management skills with the ability to build trust with parents and stakeholders.
• Excellent written and verbal communication skills.
• Ability to work effectively within diverse and multicultural environments.

Skills Set

• Customer service and relationship management
• School enrollment support and marketing coordination
• Event planning and community engagement
• Communication and stakeholder management
• Administrative and front office operations
• Data analysis and reporting

Why Join Us

• Competitive tax‑free salary and attractive benefits package.
• Opportunity to work within a globally recognized education network.
• Professional development and career advancement opportunities.
• Collaborative and multicultural school environment.
• Access to GEMS Rewards programme offering lifestyle and retail discounts.

About the Company

GEMS Education is one of the world's leading international education providers headquartered in Dubai with more than 60 years of experience delivering high‑quality learning. The organization operates a global network of schools educating students from over 176 nationalities. GEMS Education focuses on academic excellence, innovation in teaching, and building strong school communities that support student success.