Parent Relations Executive

GEMS Education; Abu Dhabi; On-site; Confidential; Full time

Job summary

GEMS Education in Abu Dhabi is seeking a proactive Parent Engagement Coordinator to support the Principal in building a strong parent community and achieving enrolment targets, while delivering high-quality customer service to new and existing parents.

You will coordinate and lead school tours for prospective parents, manage Front of House operations, and develop communications channels to keep the parent community informed and engaged.

Responsibilities

• Coordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure enrolment targets are met or exceeded.
• Day to day management of the Front of House/Reception ensuring quality customer service to new and existing parents across all customer touchpoints.
• Manage and continually develop the school communication channels, such as newsletters, to keep the parent population fully informed of school activities as a key driver of customer/student retention.
• Organize parent/community events to engage parents in school activities and celebrations and support parent engagement activities.
• Promote the school by providing stories and photographic material that highlights the school’s achievements in internal newsletters and communication channels (e.g., website, LCD screens, newsletters). If required, support in English and Arabic.
• Collaborate with School Principal/CEO and SLT to develop and implement retention strategies to maintain enrolment targets.
• Undertake regular surveys of new parent views on enrolment processes and other relevant subjects; collate responses and provide analysis with recommendations.
• Assist with development and implementation of the school marketing strategy as a key driver of enrolments and ensure marketing material is current.
• Develop an events calendar to support enrolment activities for the academic year.
• Ensure GEMS policies and codes of conduct are followed at all times.
• Maintain open lines of communication with existing parents to address concerns, complaints, and feedback effectively, liaising with other school personnel as required.
• Promote other GEMS schools when appropriate by arranging appointments and facilitating relationships between parents and GEMS schools.
• Attend project/staff meetings and serve on committees as required.

Job description

Job purpose:

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture.To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

Key accountabilities:

Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.

Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.

Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.

Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.

Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.

If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH (Front of House) be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.

Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.

In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.

In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support the enrolment activities for the academic year.

Ensure the GEMS policies, procedures and codes of conduct are followed at all times

Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required)

Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS schools.

Attend project / staff meetings and serve on committees as required.