MENA Commerce Client Partner — Retail & E‑commerce Growth

TikTok; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

TikTok is seeking a senior commerce leader in the MENA region to own revenue growth across major retail and ecommerce brands. You will map growth levers, build joint business plans, and drive a product-led go-to-market for the region.

Based in Dubai, you will collaborate with marketing, sales, and solutions teams, travel as needed, and scale TikTok Shop opportunities while optimizing ROI across seasonal campaigns such as Ramadan, Eid, and back-to-school periods.

Qualifications

• Experience in digital advertising, media, or client partnership roles.
• Hands-on experience with digital advertising platforms, performance marketing, and measurement frameworks.
• Arabic language proficiency alongside English

Responsibilities

• Own the revenue targets for your book of business within the Commerce pod, with accountability for quarterly attainment, year-over-year growth, and share of wallet expansion across every client group.
• Build and run annual and quarterly account plans that map growth levers by brand, market, funnel stage, and product, and reset them proactively as accounts mature.
• Structure and negotiate joint business plans and commercial deals, investment commitments, and incentive programs, backed by a clear ROI case and tracked against agreed outcomes.
• Manage the day-to-day health of your book, including pacing, forecasting, and pipeline, with clear action plans for decelerating accounts and competitive threats.
• Grow always-on investment to reduce reliance on seasonal peaks, while maximizing the region's key commercial moments such as Ramadan and Eid, Saudi National Day, Back to School and the Q4 shopping season.
• Lead a full-funnel, product-led strategy spanning brand building, consideration, web and app conversion, catalog and search.
• Drive adoption of TikTok's priority solutions, including Smart+, our AI-powered automation, and GenAI creative tools, translating product objectives into measurable client outcomes.
• Implement new solutions in the region by leading alphas and betas with clients, structuring them as benchmarked tests against client KPIs, and scaling proven results across the vertical.
• Act as a trusted business advisor, grounding every recommendation in the client's commercial KPIs, data, and market context rather than platform metrics alone.
• Take hands-on ownership of performance blockers such as catalog setup, tracking, and attribution, working with Solutions Engineering and Operations until they are resolved.
• Build and sustain C-suite relationships across marketing, e-commerce, and digital leadership through a deliberate cadence of business reviews, leadership sessions, and regular in-market visits.
• Raise the creative bar by bringing TikTok-first creative strategy, creator partnerships, and branded content to clients, and championing their work for industry recognition.
• Turn client success into external proof points, including case studies, vertical insights, and leadership presentations, and represent TikTok at industry events and client forums.
• Help shape the retail and e-commerce go-to-market for MENA, contributing to seasonal frameworks, incentive programs, and points of view on emerging themes such as social and agentic commerce.
• Identify and develop new business, from untapped brands within existing groups to new retail partners and cross-border commerce opportunities on TikTok Shop.
• Report clearly on performance, forecasts, risks, and opportunities to regional leadership, share best practices across the team, and support the development of junior colleagues.

Skills

Retail & e-commerce

Digital advertising

Executive presence

Strategic mindset

Analytical skills

Team collaboration

Job description

TikTok is seeking a senior commerce leader in the MENA region to own revenue growth across major retail and ecommerce brands. You will map growth levers, build joint business plans, and drive a product-led go-to-market for the region.

Based in Dubai, you will collaborate with marketing, sales, and solutions teams, travel as needed, and scale TikTok Shop opportunities while optimizing ROI across seasonal campaigns such as Ramadan, Eid, and back-to-school periods.