Partnerships Manager - Tourism & Events - TikTok MENA, Dubai
Location: Dubai
TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok’s Client Partners are responsible for building long‑term partnerships with clients to educate and inform them about commercial opportunities within TikTok. As a Partnerships Manager, you will be the designated expert for your industry and will be tasked with defining the way forward for long‑term business relationships. Success in your role requires an overall understanding of the digital media ecosystem – deep connections with the focused industry and an ability to evolve in a fast‑paced, demanding startup environment. You will be evaluated against your impact in terms of marketing budget revenue generation as well as the strategic initiatives you will carry forward toward positioning TikTok as a key platform for companies in your industry of focus.
Responsibilities
- Define the vertical strategy and key accounts planning within your book of business
- Create compelling vertical narratives and playbooks to reflect on industry‑based trends and use cases that match your partner's business objectives
- Grow existing relationships within the vertical and work towards unlocking additional opportunities
- Develop a consultative approach to offer best in class media strategies from business planning to measurement of KPIs
- Educate brand stakeholders on the key value of TikTok as a platform and build on best practices for the vertical
- Ensure a state‑of‑the‑art business servicing level with the support of the client solutions and the cross‑functional teams
- Initiate and lead all internal and external initiatives pertaining to the focused industry to meet revenue objectives
Qualifications
- Expertise in the focused industry preferably as a brand owner or part of the digital transformation/digital media team
- Understanding of the digital media ecosystem and/or hands‑on experience working with media agencies and industry partners
- Demonstrated ability to drive business agendas with senior stakeholders and meet revenue objectives
- Best‑in‑class communication skills and strategic mindset preferably with existing relationships across key marketing decision‑makers in the region
- Proven track record of reaching and exceeding sales goals
- Passion for TikTok marketing, and up for the challenge of building something from the bottom up
- Given the nature of the clients, business, and region Arabic and English language skills are mandatory
Preferred Qualifications
- Ability to perform well in a highly dynamic, rapidly changing environment
- Creative, outside‑the‑box thinker and strategist
- Experience in the KSA market is a plus
- Self‑starter, fast learner with a can‑do spirit and a proven track record of building projects from the ground up
- Proven performance winning the support of key stakeholders