Dubai-based MENA Activation & Events Lead

TikTok; Dubai; On-site; AED 279,000 - 502,000; Full time

Job summary

TikTok is seeking an Integrated Marketing Manager in Dubai to lead regional activations across the MENA region, transforming business priorities into high-impact campaigns, events, and client experiences. This role is hands-on and requires strong project management, supplier oversight, and the ability to demonstrate ROI with data-driven insights.

Fluency in Arabic and English is essential to collaborate across markets and drive commercial growth in a fast-moving, global platform.

Qualifications

• 5+ years experience in marketing, field/experiential or regional roles.
• Arabic language proficiency required alongside English.
• Proven track record activating campaigns in MENA (Dubai included).
• Experience managing events, suppliers and agencies.

Responsibilities

• Plan, execute and measure regional marketing activations across MENA.
• Lead events, experiences, client engagements and bespoke programs.
• Manage suppliers, agencies, production partners and budgets.
• Define KPIs and report ROI and business impact.
• Coordinate with sales, strategy, analytics and leadership.

Skills

5+ years marketing experience

Arabic language proficiency

English language proficiency

MENA regional marketing experience

Event marketing management

Job description

TikTok is seeking an Integrated Marketing Manager in Dubai to lead regional activations across the MENA region, transforming business priorities into high-impact campaigns, events, and client experiences. This role is hands-on and requires strong project management, supplier oversight, and the ability to demonstrate ROI with data-driven insights.

Fluency in Arabic and English is essential to collaborate across markets and drive commercial growth in a fast-moving, global platform.