Marketing Specialist

Black Pearl Consult; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading consulting firm in Abu Dhabi is seeking a creative Marketing Specialist to support marketing initiatives across PR, events, and brand communications. The ideal candidate will have a Bachelor’s degree and 5 years of relevant experience in marketing, with strong skills in content creation, digital tools, and project management. This role involves developing strategies, executing campaigns, conducting research, and optimizing performance to enhance brand visibility across multiple platforms.

Qualifications

• 5 years experience in marketing, preferably in PR, events, media, or agency environments.
• Ability to multitask, work under pressure, and meet tight deadlines.
• Familiarity with digital marketing tools and platforms.

Responsibilities

• Assist in developing marketing strategies aligned with business objectives.
• Support planning and execution of integrated marketing campaigns.
• Conduct market research to identify trends and opportunities.

Skills

Strong writing, editing, and content creation skills

Proficiency in digital marketing tools

Excellent communication skills

Project management abilities

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, Public Relations or related field

Tools

Meta Business Suite

Google Analytics

Email marketing tools

Canva

Adobe Creative Suite

Job description

We are seeking a creative and detail‑oriented Marketing Specialist to support the planning, execution, and optimization of marketing initiatives for PR, events, and brand communication projects. The ideal candidate will possess strong analytical skills, a passion for storytelling, and the ability to create compelling content that enhances brand visibility across multiple platforms.

Key Responsibilities

• Assist in developing and implementing marketing strategies aligned with business and client objectives.
• Support the planning and execution of integrated marketing campaigns for events, PR activations, and brand initiatives.
• Conduct market research to identify trends, competitor activities, and opportunities for brand growth.
• Produce engaging content for social media, websites, email campaigns, and promotional materials.
• Manage and grow social media channels, ensuring consistent brand voice and performance tracking.
• Support the creation of marketing collateral including brochures, presentations, event materials, and newsletters.
• Monitor campaign performance using analytics tools and prepare regular reporting on KPIs.
• Suggest optimization opportunities to enhance ROI and engagement.
• Collaborate with internal teams to ensure marketing deliverables meet project timelines and quality standards.
• Assist with promotional plans for events, press launches, and client activations.
• Coordinate with media partners, influencers, and suppliers to support campaign goals.
• Support onsite event marketing activities including branding, photography coordination, and live social posting.
• Maintain marketing calendars, timelines, and asset libraries.
• Coordinate with external vendors including designers, printers, and digital agencies.
• Ensure brand guidelines are consistently followed across all communications.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• 5 years experience in marketing, preferably in PR, events, media, or agency environments.
• Strong writing, editing, and content creation skills.
• Proficiency in digital marketing tools and platforms (e.g., Meta Business Suite, Google Analytics, email marketing tools).
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Excellent communication, organization, and project management abilities.
• Ability to multitask, work under pressure, and meet tight deadlines.
• Creative thinker with a proactive approach to problem‑solving.