Marketing Performance & Analytics Lead (Dubai)

Salt; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Salt is seeking a Marketing Performance Manager in Dubai to join our data-driven marketing team. You will own the measurement of campaigns, collaborate with digital teams and agencies, and turn insights into actions that boost customer acquisition and marketing effectiveness.

This role combines analytics, platform expertise, and practical optimisation to drive business impact. You'll work hands-on with Google Analytics, Google Ads, and Meta platforms, building dashboards and standards that help

Qualifications

• Hands-on experience across digital marketing, analytics, and campaign optimisation.
• Experience with analytics and advertising platforms such as Google Analytics, Google Ads, and Meta platforms.
• Knowledge of marketing funnels, attribution, lead generation, and ROI.

Responsibilities

• Build a clear view of marketing performance across digital channels and journeys.
• Use data to identify opportunities to improve acquisition, engagement, and conversion.
• Develop dashboards and reporting frameworks translating performance data into actions for marketing and commercial teams.
• Lead testing and optimisation across campaigns and digital journeys.
• Collaborate with agencies and internal teams to set objectives and review performance.
• Share best practices to raise standards across campaigns.

Skills

Digital marketing

Marketing analytics

Performance marketing

Campaign optimisation

Stakeholder management

Tools

Google Analytics

Google Ads

Meta platforms

Social media insights

Job description

Salt is seeking a Marketing Performance Manager in Dubai to join our data-driven marketing team. You will own the measurement of campaigns, collaborate with digital teams and agencies, and turn insights into actions that boost customer acquisition and marketing effectiveness.

This role combines analytics, platform expertise, and practical optimisation to drive business impact. You'll work hands-on with Google Analytics, Google Ads, and Meta platforms, building dashboards and standards that help