Performance Marketing Lead (agency)

Talent Higher; Dubai; On-site; AED 300,000 - 480,000; Full time

Job summary

Talent Higher partners with a Dubai-based digital marketing agency to hire a commercially minded Performance Marketing Lead. You will spearhead paid-media strategy, optimize campaigns across Google Ads, Meta, LinkedIn and other channels, and drive measurable growth for a diverse client portfolio.

You will mentor a performance marketing team, work closely with content and creative teams, manage budgets, and report on ROI, conversions and attribution.

Qualifications

• 7–10 years of performance marketing experience.
• At least 5 years in a leadership capacity.
• Experience across multiple paid channels and analytics.

Responsibilities

• Develop full-funnel performance marketing strategies.
• Lead and optimise campaigns across Google Ads, Meta, LinkedIn and other channels.
• Manage paid-media budgets, ROI, conversions, and reporting.
• Use data, tracking and A/B testing to identify opportunities.
• Lead, mentor and develop a performance marketing team.
• Collaborate with content, creative and client-facing teams.

Skills

Leadership

Data-driven decision making

Stakeholder management

Analytical skills

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

GA4

Job description

Our client, a Dubai-based digital marketing agency, is looking for a commercially minded Performance Marketing Lead to lead paid-media strategy, optimise campaign performance and drive measurable growth for a portfolio of clients.

Key responsibilities

• Developing and executing full-funnel performance marketing strategies


• Leading and optimising campaigns across Google Ads, Meta, LinkedIn and other relevant channels


• Managing paid-media budgets, ROI, conversion performance and reporting


• Using data, tracking and A/B testing to identify optimisation opportunities


• Leading, mentoring and developing a performance marketing team


• Working closely with content, creative and client-facing teams

Requirements

• 7-10 years of performance marketing experience, including at least 5 years in a leadership capacity


• Strong hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, SEO/SEM and PPC


• Proven experience managing budgets and delivering measurable campaign outcomes


• Strong understanding of tracking, pixels, tags, attribution and conversion-rate optimisation


• Excellent analytical, leadership and stakeholder-management skills


• UAE-based candidates are preferred