Senior Performance Marketing Lead - ROI & Analytics

Initiative MENA; Dubai; On-site; AED 500,000 - 900,000; Full time

Job summary

Initiative MENA in Dubai seeks a highly analytical Senior Manager - Performance to lead digital performance marketing for a premier destination marketing client. You will oversee planning, execution, and optimization of multi-channel campaigns, tying business goals to KPIs and driving ROI.

You will mentor a team, translate data into actionable strategies, collaborate with cross-functional teams, ensure regulatory compliance, and communicate results to clients and stakeholders.

Qualifications

• Deep expertise in performance marketing platforms, analytics and attribution.
• Experience translating data into actionable strategies and ROI improvements.
• Strong leadership and communication skills to guide a team and present to stakeholders.

Responsibilities

• Define overarching paid-media strategies aligned to business goals and seasonality.
• Build media plans across search, display, social, video and programmatic channels.
• Manage budgets, forecasts and pacing to maximize ROI.
• Oversee campaign setup, bidding strategies, and landing-page alignment.
• Develop and refine multi-touch attribution models and dashboards.
• Present performance reviews to senior leadership and clients.

Skills

Performance marketing platforms

Analytics

Attribution

Audience targeting

Bid strategies

Conversion optimization

Data-driven decision making

Strategic thinking

Communication

Tools

GA4

BI tools

Attribution platforms

Bid automation tools

Job description

Initiative MENA in Dubai seeks a highly analytical Senior Manager - Performance to lead digital performance marketing for a premier destination marketing client. You will oversee planning, execution, and optimization of multi-channel campaigns, tying business goals to KPIs and driving ROI.

You will mentor a team, translate data into actionable strategies, collaborate with cross-functional teams, ensure regulatory compliance, and communicate results to clients and stakeholders.