Marketing Operations Lead: Data-Driven Growth (Dubai)

Salt; Dubai; On-site; AED 260,000 - 420,000; Full time

Job summary

Salt in Dubai seeks a Marketing Operations Manager to optimize marketing technology and data-driven campaigns. You will enhance engagement, conversion, and overall marketing effectiveness by deepening platform integrations and automation.

The role focuses on aligning marketing tech with customer journeys, analytics, and performance improvements, working across marketing and tech teams to drive measurable results.

Qualifications

• Hands-on experience with digital marketing platforms and MarTech stack.
• Strong analytics using marketing, website, campaign, or audience data to drive improvements.
• Solid understanding of digital channels (SEO, social, paid media, content).
• Experience linking marketing activity to commercial outcomes and revenue.

Responsibilities

• Turn data from campaigns, websites, audiences and funnels into actionable insights.
• Strengthen the digital customer journey across website experience, SEO, content, testing and conversions.
• Improve how marketing systems and platforms integrate, enabling automation and data flows.
• Refine lead flow between marketing and sales, including qualification, nurturing, handover, tracking and conversion.
• Maintain reliable customer data governance across consent, accuracy and information quality.
• Collaborate with marketing, sales, digital, tech teams and external providers to optimize workflows and resolve platform issues.

Skills

Digital marketing platforms

MarTech systems

CRM tools

Marketing automation

Lead funnels

Campaign tracking

Job description

Salt in Dubai seeks a Marketing Operations Manager to optimize marketing technology and data-driven campaigns. You will enhance engagement, conversion, and overall marketing effectiveness by deepening platform integrations and automation.

The role focuses on aligning marketing tech with customer journeys, analytics, and performance improvements, working across marketing and tech teams to drive measurable results.